Online Consultants …
Ever wondered what made google a Google or yahoo a Yahoo. They had a strategy in place and could forsee the changing trends. Want to know what will work for you?
- Affordable internet solutions
- Bringing traffic to your site
- Converting those into sales
Online Reputation Management
“Do not purchase XYZ product. It has not worked properly and I am not able to get any after sales support. ”
If you see such a review online, will you not think twice before buying this product? This kind of feedback is exactly what you will want to avoid online. A lot of people engage in online research before making any kind of purchase. It would be nice if such feedback is hidden and positive feedback comes to the fore.
Our strategy is very simple: Displace - push down - the negative listings with favorable ones and ones that you can control or influence.
Many companies experience challenges from hostile customers, disgruntled employees and nefarious competitors who try to hurt businesses by blogging or posting derogatory statements online about the company or specific individuals who work there. They aim to adversely impact a target's business, recruiting and retention efforts, and the company's reputation as a whole.
Other times, negative publicity or an unfavorable court ruling gets widespread online distribution and company executives are required to do “damage control”. Search Engine Reputation Management (SERM) is a process employed by companies to proactively shield their brands from damaging content brought to light through search engine queries.
We adopt the following route to Manage your Reputation online:
| 1. | Monitoring We monitor what is being said about your brand. We look out for news, blogs, forums, podcasts or any other kind of online media to see what is being mentioned about your brand. We also keep track of all industry related sites and track company and key employee names. |
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| 2. | Analyzing We analyze the results that we receive from the monitoring effort and determine how it is affecting your brand. Positive and negative feedback are both noted and analyzed. The feedback is checked on search engines and how it is ranked there. |
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| 3. | Influencing The next step is to influence the results by getting rid of the negative feedback. We take an active part in blogs, social network sites, consumer complaint sites etc. and then eliminate the negative feedback. We follow the following steps to eliminate the negative feedback:
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