5 Statistics Your Digital Marketing Company Don’t Want You to Know
Honesty and transparency are the base of every successful relationship.
However, there are many who undervalue this aspect. Or at least that’s the case with so many digital marketing companies - the majority of who follow certain “tricks” in their reporting to the client to hide real facts and numbers.
So, you have hired the best SEO company in Delhi. Great! But do you think they are completely honest with you?
Do you really think a drop in your website traffic is just a seasonal pattern? (Hey, your competitors are doing so much better!)
Fact is: Even the best digital marketing companies in Bangalore, Kolkata or anywhere for that matter, they are never 100 percent honest with the clients. While some of their efforts to hide real elements are often legit and just temporary (clients never understand the SEO complexities really), others blatantly lie and cheat the business owners.
Do you entirely trust your marketing agency? Are you sure they will help your business grow and prosper in the long run?
Here are 5 statistics your digital marketing company doesn’t want you to know:
1.50 percent of all searches will be voice searches by 2020
It’s astonishing so many marketers and agencies are still reluctant to this fast emerging trend. As we move forward, it’s imminent that we will be using internet search less with hands on screen and more with voice.
According to Gartner, by 2020, about 30 percent of all searches will be done without a screen.
Today, we’re all using AI assistants like Google Assistant, Siri and Alexa. In fact, it’s very likely that you have used one of these programs at least once in the past month. That itself shows where we’re all heading digitally.
Sadly, so many marketing companies aren’t optimizing the clients’ websites for voice searches. They aren’t creating engaging and natural contents that are optimized for AI assistants. Still centric on keywords density and proximity, their contents aren’t mapped to provide real value to humans.
Their local SEO efforts are still meek. The backend built of the website still lags on many fronts that restrict it to gain an advantage.
This short-term approach will turn fatal for the business owners in a year or two from now.
So, it’s important to know how serious your SEO company is about the voice search? What measures it has taken to optimize your website for voice searches? Ask them about this today.
2. 47 percent of customers expect a webpage to load in 2 seconds or less
There are many similar statistics that highlight just how important it is for your websites to load jet-fast. For instance...
- 53 percent of people will leave a mobile page if it takes longer than 3 seconds to load.
- One second delay in page load time results in 11 percent loss of page views.
- 79 percent of customers who are not satisfied with the website’s performance is less likely to purchase from that site again.
All these numbers point to one simple fact: having a fast website isn’t adequate today. You need it to be jet-quick.
But then so many business owners, obsess with how their website looks, never focus on its loading speed. (Do you know how many seconds your website takes to fully load?)
Conveniently enough, even the marketing companies never bring this aspect to the clients’ attention. Because while as important as it is, boosting website’s speed isn’t that easy. Not only it requires highly skilled developers but also involves few trade-offs with key website features that are hampering its speed.
For this sole reason, you would be surprised, the average time it takes to fully load a mobile landing page is 22 seconds.
Look at your website’s speed (on mobile and desktop). Use Google’s PageSpeed Insights for this. If it loads slow, have a talk with your marketing agency.
3. 48 percent of consumers start mobile research with a search engine-but 33 percent go directly to the site they want
This stat underlines two VERY important facts which will decide your business’s success as we move forward.
- You need to have a solid brand presence.
- Your customer retention strategy must be thorough.
Gone are the days when just ranking on the first page of Google would be sufficient. Because, one, relying on this model is unsustainable. And two, even Google prefers brands.
Imagine, you searched for something online. Would you not click on a website on SERP that you know about over some XZY? Of course, you would! That’s the power of brand. It amasses trust and influence opinions.
And this is exactly why your marketing strategies must be centered around your brand name and not keywords and fluffs.
This is more important today than ever when competition level is ultra-high in virtually every niche. Your brand name is the most potent asset that will separate you from your competitors and help your audience recognize you.
Coming to customer retention, it is well established that it is much cheaper than acquiring new customers. (Anywhere between five and twenty-five times cheaper to be more definitive.)
With the right aftersales strategy, you can easily increase your retention rate. And when this strategy is working in sync with proper branding efforts, you can win over your customers rather easily. So, the next time they want to purchase, say, a tank top, they won’t Google about it. They will land on your website directly.
Now the question comes...
How much effort is your marketing agency putting in your brand name? Does it even have a branding strategy for you? Question them.
4. Content marketing generate 3x more leads and cost 60 percent less than outbound marketing
We’re living in a time when if you aren’t producing online contents on a regular basis, your business is as good as non-existence.
Marketing agencies, thankfully, understand this well and beyond. However, the majority of them have missed one simple detail.
These contents must be strategic, high-quality and personalized.
It’s baffling just how many agencies still shell 100 percent keyword-centric articles. Today, it’s a simple recipe to fail because even Google doesn’t like such copies.
Content marketing is the biggest thing that has happened in the digital marketing scene following the rise of Google Ads in the early 2000s. It’s now a part of virtually every marketing spectrum-from SEO to social media and email.
So, it’s significant that you’re producing resourceful and engaging contents, daily, across different channels. These contents must be focused on the unique needs and requirements of your target audience.
Does your marketing agency have a content strategy for you? How are they planning to use contents, optimally, to generate you leads and build brand value?
[Did you know: small business with blogs get 126 percent more lead growth than small businesses without one.]
5. One-third of online activity is spent on watching video
This stat is taken from a 2016 report. But we have all the reasons to believe that online video consumption has only increased since then.
Here are some more numbers...
- More than 500 million hours of videos are watched on YouTube each day.
- 82 percent of Twitter users engage with video contents on the platform.
- Over 500 million people are watching video on Facebook every day.
Scroll through your social media feed and you will notice that every second piece of content is a video.
Videos are everywhere. And with internet connection acing in developing numbers, this metric will continue increasing for many more years.
For the business owners, it’s no less than a golden opportunity to reach their target audience in a better way. It is not only effective in attracting and engaging the prospects but can also be used in branding and retention.
Are you creating video contents? Are you distributing the videos on different channels effectively?
Having a video marketing strategy is no more than essential today. Is your marketing agency serious about it?
These are 5 statistics that your digital marketing agency don’t want you to know. Because the majority of these require extra efforts and unique strategies in implementation. And, off the traditional path, that isn’t something that even the best digital marketing companies in Bengaluru, India, are very comfortable with.
So, it’s time you don’t just audit your website or strategy. It’s time you audit your marketing agency and see if they are on the right track to help your business achieve higher growth and sustainability.