Quora still holds a special place in the strategy of every top digital marketing company. And why not?! With over 300 million active monthly users, Quora can bring to your brand unimaginable top-of-the-funnel attention.
But then Quora marketing isn’t particularly easy… not at least in 2022. Here are 12 tips to help you get started and achieve higher brand awareness:
- Write high-value answers
The best way to get new followers is to write high-value answers. You don’t have to be the best writer in the world, but you do need to be a good writer. If you want to increase your Quora engagement rate, then it’s important that you write high-value answers. The most important thing is that your answer has something interesting and valuable for the audience to learn from.
- Write more answers every day
It's not enough to just write one answer a week; you should be writing several answers every day, which will help you create a consistent flow of content that keeps people coming back to your account. The more you write, the better your chances of gaining followers and getting noticed by other brands or influencers in your industry.
- Make use of images in your answers
Images are the most effective tool to get more engagement on Quora. They help people to get a better understanding of your answer and visualize what you are saying. They can help you to convey your message in a better way.
- Try Quora ads
Quora has an advertising platform that you can use to promote your business, blog, or anything else. You can choose the type of ad you want to advertise, and then set up the amount you want to spend. Quora ads can be very cost-effective and they can be used for many different types of businesses. You can target specific niches and keywords for your ad campaign. If you have a lot of traffic coming from Quora, then it will be worth investing some money in ads.
- Gather insights from analytics
Analytics can help you gather insights into what works and what doesn’t in your Quora marketing strategy. By analyzing key metrics, you can see what content is performing better than others and determine how to tweak your strategy accordingly.
- Follow the right topics and users
In order to increase engagement on Quora, it's important to follow the right topics and users. You could start by researching trends in your industry or subject area. Alternatively, you could follow people who are active on Quora and see what types of questions they ask about your niche. This information can help you develop an idea for a topic that will resonate well with your audience.
- Make your profile interesting
Quora has a lot of users, and it's the largest Q&A community in the world. If you want to stand out from the crowd, you need to make sure that your profile is interesting and engaging. For starters, if you don't already, make sure you write a compelling bio. That way, when people see your name in the "Who to Follow" section, they'll click right over to your profile and check it out.
- Don't ignore Quora Blogs
Quora Blog is a missed opportunity for many. In addition to answering questions, be sure to also publish original blogs on Quora. You can also re-publish your existing website blogs on Quora. In all, have a plan to integrate Quora Blog into your content marketing strategy.
- Prompt readers to Upvote
The best way to get people to upvote your answer is by asking them to do so. The first thing you should do after posting a Quora answer is to ask your audience to vote for it. This will help you get the attention of other users and encourage them to further upvote your answer. It also makes it more likely that other users will see your answer and thus read it.
- Promote Quora on other platforms
Another way to get more exposure to your answers is by promoting them on other platforms. Cross-channel promotion can bring more attention to your Quora answers and get you more Quora followers. So, be I Facebook, LinkedIn, or Twitter, if you have written a great answer, be sure to share it. Redirect people from other platforms to Quora - and end your such answers with CTA to follow you (or at least upvote the answer).
- Clearly define your monthly goals
This is a must. Do you want to increase traffic, increase conversions, or both? If you're not clear on this, then it's time to get clear - and fast. This will help you measure your progress and navigate your efforts. Remember. growing on Quora isn't about moving ahead blind. It's tactical. And a big part of that is having definite goals.
- Hire experts for help
As mentioned earlier, Quora marketing is easier said than done. This is why it's a good idea to have experts by your side who can guide you throughout. A good digital marketing company can not only help you with Quora growth but also integrate this platform into their advanced SEO services so as to ensure the holistic organic growth of your brand across the board. So, team up with experts and get Quora marketing right.
Final words
These are some of the practical Quora marketing tips. Continue posting great answers on the platform; remember, in addition to quality, the number of answers you write also matters. Throughout, keep an eye on analytics. Based on numbers, refine your approach and get more tactical with your Quora growth.
