There’s only so much you can learn from blog posts and news articles.
If you want an in-depth understanding of a concept, books are your best friend.
So, if you’re looking to learn more about digital marketing and build a comprehensive knowledge around its what’s and how’s, invest some time in reading the books.
Since there are many options out there, we have compiled here 13 of the best digital marketing books that you can add to your to-read list of 2022.
1. ‘The Social Media Bible: Tactics, Tools, & Strategies for Business Success’ by Lon Safko
The Social Media Bible is a real-world, practical, and comprehensive social media resource that guides you through the how-to steps of using social media marketing. The author shares strategies for using a variety of social media sites to stay connected with customers and prospects.
The Social Media Bible provides critical updates on new tools and techniques from blogging to online video campaigns. The 3rd Edition of the book contains over 700 pages worth of information on how to use social media marketing effectively so you get the results that your business needs for maximum growth.
2. ‘See you on the Internet: Building Your Small Business with Digital Marketing’ By Avery Swartz
Perfect for marketers and entrepreneurs of all kinds, ‘See You on the Internet’ is stashed with crucial advice for small business owners interested in taking their business online. Whether you have a thriving business or are just getting started, Avery Swartz gives you clear steps to creating an optimized website, finding new customers, advertising online, and so much more.
This book covers everything from social media marketing to email strategies. It’s full of helpful tips that will help you grow your business.
3. ‘Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success’ By Chad S. White
This is the kind of book you wish you had when you were getting started in email marketing. Business owners, creative professionals, and digital marketers will find this an informative guidebook to implementing email marketing best practices within their organization. It is definitely one of the most useful books on email marketing written for this decade.
If you want to take your email marketing campaign to a new height, this book offers the best practices and processes that will let you do so. It is a great guide for both beginners and intermediates alike.
Whether you use email marketing as a strategy to sell to people who already know you or as a way to reach out to those who do not know you, the author can guide you through it all. With over 300 pages full of strategies, marketing tactics and case studies, this is the one book that will take your marketing skills and business to new heights.
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4. ‘Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World’ By Gary Vaynerchuk
Gary Vaynerchuk inspires you to reshape your way of marketing. The modern world of business has changed everything, and everyone who cannot keep up should realize that they should search for other work. This book serves the purpose of giving an idea about getting into the new age where there are not just faces in front of the screens but people engaged in their interests.
In the book, Gary focuses on how to use social media as a business tactic. Gary says that social media is a way for companies to send jabs and hooks to assist in getting their followers talking about them. He gives examples of different strategies that should be used on each different platform.
5. ‘Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less’ By Joe Pulizzi
Epic Content Marketing provides effective tactics and techniques based on real-world experiences for content marketing leaders. This book is the 1 st of its kind to offer a step-by-step approach to creating strategic content by breaking it down into everyday steps. It underscores the secrets to matter-of-fact content that evokes the audience’s attention enough for them to keep buying.
In this book, you will find out how to use strategic communication efforts for steering your company to the pinnacle of the business world from the inside. There are tips for acquisition, creativity, distribution, measurement, and collaboration present in this masterpiece by Joe Pulizzi. Epic Content Marketing helps you establish a framework for developing and prioritizing content in a fun and interactive way.
6. ‘Permission Marketing: Turning Strangers Into Friends And Friends Into Customers’ By Seth Godin
The book “Permission Marketing” by Seth Godin is about the role of permissions in online marketing. This book provides a full explanation of how marketers can use permission-based marketing messages to shape their message, target audience and increase the conversion rate.
Marketing is a tricky business, but you can choose to work it like a pro. Permission Marketing removes the uncertainty by teaching you how to make ads that people actually want to pay attention to, without worrying about how much it will cost or whether or not it will work. You’ll discover how to build your own relationship with your target audience, by creating content that empowers them to decide for themselves if they’re interested in what you have to offer.
7. ‘The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly’ By David Meerman Scott
A strategic and comprehensive resource for any business and entrepreneur the world over, the New Rules of Marketing and PR will provide you with a clear way to reach buyers directly – without needing to spend millions on advertising – to introduce your business, idea, or product to the world.
By David Meerman Scott, this is an amazing book about PR and marketing for people who don’t work in PR and marketing. Written to help business owners get the word out about their products, this book will transform your understanding of how people find out about what you do and why they need it. From the basics of successful advertising and public relations to the more advanced tools such as podcasts, viral videos, blogs, and news releases, The New Rules of Marketing and PR highlight how to create a solid campaign that works.