In the previous post of this 3-part series, we talked about how stopping social media marketing altogether and refraining from paid ads can be a big mistake on your part. In times like these, smart business owners would actually hire agencies for digital marketing services in Kolkata to level-up their social media game. And that’s what you need to do. If you didn’t read the previous post, please check it out here: 6 Social Media Marketing Mistakes to Avoid in a Recession [PART 1]
Here are the other social media marketing mistakes you want to avoid in a recession:
3. Not Producing Enough Content. Not Engaging With Your Audience More. While you should produce content at scale on regular days anyway, it is the time to double-down on that. Social media consumption has increased due to coronavirus lockdown. This is an opening to reach out to more people and hook them up; to build a sustainable relationship with them. In addition, as a brand, you want to keep your audience engaged as to what’s happening with you and your business in these tough times. You must regularly update them as a part of your crisis communication strategy. Remember, content is the most fundamental requirement of everything you want to achieve in the digital world. The more (relevant and resourceful) content you produce across different social media platforms, the more opportunities you will discover to scale your business. So, even though you’re feeling the pressure from all sides right now in the process of keeping your business alive and growing, don’t forget to double-down on creating more and more content on social media.
4. Focusing On Every Channel Equally. This is another aspect of the social media marketing that should change in these economically challenging times. To maximize your returns and lower budget leaks, you should now focus more on more important channels and de-prioritize the ones that are bringing you less ROI. Now note, this isn’t about saving your money by spending less on select channels; it’s about efficiently spreading your budget to promote those channels that are more beneficial for you at present. Of course, picking the right social media platforms is not easy if you’re now strong in analytics. So, just like you would hire professional web development services in Kolkata when your website breaks, similarly consider hiring social media professionals with the same urgency to figure out this aspect of social media marketing during recession. Effectively allocating your resources on the right channels can make a big difference in your ROI.