social media marketing
Kreative Machinez
21st January 2022

An Ultimate Social Media Marketing Glossary

Just starting with social media marketing?

Ideally, you should connect with a good social media marketing services in Kolkata and seek their expertise in expanding your brand’s presence across social platforms.

However, if you’re going the DIY way, it’s a good idea to have a thorough understanding of some of the common words and phrases used by social media marketers.

Here are some of the words you will come across very often:

  • Ads Manager

Ad Manager is the advertising tool that effectively helps you to create, run and analyze your advertising campaigns. With this tool, you can manage your ad campaigns on Facebook, Instagram, or Audience Network. It offers a wide variety of features for audience targeting. Ads Manager powers your advertising campaigns - from creating to monitoring and reporting.

  • Analytics

Social analytics is a way to interpret or find patterns in the data of your social media performance. By following metrics such as your engagement rate, you can gain greater insights into how to respond to or adapt to unique audiences. Analytics can help you identify patterns and trends that you might otherwise have missed.

  • API

An Application Programming Interface (API), gives other programmers access to the methods and functions of an application. APIs are designed to allow programmers to more easily build applications on top of a platform's services. This way, developers can focus on their own features instead of reinventing the wheel by implementing every function from scratch. So, simply put, social media APIs are just another way of saying that certain companies have decided to make their technologies available to outside developers.

  • Boosted post

With a boosted post, you can pay to promote your Facebook posts so that people who like your Page can see them in their News Feed. This works best for reaching more of the fans you already have. Whether you're announcing a sale, encouraging engagement in a contest, or simply reaching out to your audience, boosted posts make it possible to affordably and effectively promote whatever content you'd like.

  • Brand awareness

Brand awareness is a key metric that determines the effectiveness of social media marketing. Building brand awareness is about having consumers think about and recognize your product or service. Brand awareness lifts your brand from being a mere name when there’s nothing to connect it to, to an entity with personality, an identity, and a voice. It represents a turning point in the adoption of a new product.

  • Business Manager

Facebook Business Manager is a powerful tool that helps you manage the business version of a Facebook Page and keep it up-to-date. Once you log into Business Manager, it becomes your new central hub for managing all your business’s Facebook information. In short, Facebook Business Manager offers a unified experience for all your company's Pages, ads, users, and insights.

  • Click-through rate (CTR)

The click-through rate (CTR) is the number of clicks a link receives divided by the number of times your post appears in news feeds. More than just clicks, a high CTR is an indication that your content is resonating with your audience as it shows that they’re engaging with you and not just looking at a bunch of ads.

  • Conversion

A conversion is a goal that you create on your social media marketing pages/campaigns. An action could be a purchase, subscription, or download. The more people take the desired action, we can say the more is the conversion. In social media, your conversion rate is the percentage of visitors who perform a specific action. As an example, if 10,000 people see your ad campaign and 1,000 make a purchase from you, then you have a 10% conversion rate.

  • Cost Per Click (CPC)

Cost per click is a metric that measures how much you’re paying for each click on your ad. When you’re setting up your social media ads, CPC is one of the most important metrics to consider, which can help you more accurately determine how much you’re paying for each click on your ad.

  • Cost Per Mile (CPM)

Cost Per Mille, or CPM for short, is a metric used in social marketing to determine how much you pay for 1,000 ad impressions. Your ad’s CPM will vary based on your targeting options as well as the quality of your ad. The lowest possible cost per mile rate is $0.01, but a more realistic number will be closer to $0.05-0.10.

  • Cross channel

Cross-channel social marketing refers to strategies that link and leverage multiple social media platforms. It synchronizes messaging and advertising across multiple channels. By reaching your audience in many different places and using the same message everywhere, you are more likely to reach them where they are most receptive. It also streamlines their experience, ensuring consistent brand messaging.

  • Engagement rate

Engagement rate is a tricky metric to interpret. Different social networks define it differently, and what one network considers an engagement might not be counted on another network. Plus, the definition can vary between sources depending on how your information is being presented. At large, engagement rate measures how excited your audience is about your content and how likely they are to interact with it. An engagement rate of 40% means that 40% of your followers saw your post and clicked on something in it (comment, like, share, etc.).

  • Geo-targeting

Geo-targeting is a method of pinpointing a user's location on social media. Therefore, you can narrow down users in a specific area that your business may want to market to. Geo-targeting allows companies to make ads catered towards specific target audiences, rather than having a broad ad that appeals to a large number of users.

  • Impressions

An impression is a social media metric showing the total number of times your post/content has been shown in the feeds of the users on social media platforms Facebook, Twitter, and Instagram. For instance, on Facebook, impressions measure the number of times your Facebook post has been shown in users' feeds.

  • Key Performance Indicators (KPIs)

 A KPI is a number that measures a specific result or outcome. Key performance indicators help you determine whether or not your social marketing strategy is working. They’re a measure of progress toward business goals.

  • Native Advertising

Native advertising is a type of advertising in which the advertiser tries to capture attention by offering content that is similar to the surrounding/native content. It is also called sponsored advertising. The native ads are usually presented in a form that does not disrupt the target consumers' experience, which makes it more likely for them to be noticed. Native advertising generally appears as a news article, an editorial, or any other sort of non-traditional ad unit.

  • Re-targeting

Re-targeting allows you to advertise to people who have shown an interest in your business, products, or services. You can display ads that they have seen on a different platform, possibly bringing those once-lost customers back into reach and helping to convert them.

  • Social listening

Social listening is the practice of tracking or monitoring all social media channels for mentions of your brand, products and services, and competitors across all social media platforms. The objective here is “listen” to the market and re-shape social media marketing strategy accordingly.

  • Return on Investment

The ROI of any social media activity is calculated by taking the direct cost of that activity and dividing it into the value of whatever you are getting out of it. By studying and analyzing these key performance indicators (KPIs), you’d better be able to determine ROI and subsequently improve your strategies.

  • Viral

Viral content is any form of media that spreads exponentially and rapidly. The term originated from the way a virus spreads through the human body. A single viral message can be shared with another person, who will then share it with another person and so on, resulting in an exponential increase in audience within a short period.

Need help with social media marketing?

Social media marketing is an extensive concept that has a long learning curve. The more experience you gain, the more skills and understanding you will have to drive better social media ROI.

This is why it's better to rely on experts if you're looking to scale your brand on social channels.

Get in touch with any of the top digital marketing companies in India and work with social media specialists to gain more followers, capture more leads, and make more sales.

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