Local SEO involves optimizing your site for local searches. Local SEO refers to all search engine optimization (SEO) activities that are done with the goal of ranking in search results for specific geographic locations.
Local SEO is a broad term that encompasses a variety of tactics, including:
- Keyword research and strategic targeting of your business's core keywords.
- On-page optimizations like meta descriptions, as well as content creation and keyword use throughout your site.
- Off-page strategies like social media integration, neighborhood mapping, and local directories.
If you're looking to drive higher visibility for your business in a certain geographic location, you need to deploy a robust local SEO strategy. And this is not easy. This is why it's recommended to get help from experts who specialize in local SEO. Get in touch with a digital marketing agency to plan local SEO well and achieve faster results.
That said, here are some of the essentials of an effective local SEO strategy:
Create (and optimize) Google Business Profile
This is a must-do if you want to rank local businesses in Google. It’s pretty easy to set up, and even easier to optimize.
Once you have created your profile, it will contain information like your business name, address, phone number, and more. You can then use this information to help boost local search rankings through local search optimization.
Simply visit the Google Business Profile page and follow the steps.
Target Local Keywords
When optimizing for local search results, you should target both long-tail keyword phrases as well as specific geographic locations. The best way to do this is by using tools like Moz. These tools allow you to quickly find relevant keywords related to your area while also providing data on their estimated monthly searches.
Choosing the right keywords is the most elemental part of winning at local SEO. So, spend some time researching relevant keywords.
If confused, consider getting help from local SEO experts at a digital marketing agency in Kolkata.
Create Locally Relevant Content
If you're a business based in Bangalore, you would want to talk about relevant things happening in Bangalore when focusing on local SEO. So, add location relevance to your content.
For example, if some event is happening in your city or town that's relevant to your business, you would want to talk about that event on your blog.
In short, produce content that will be relevant to local customers in your city/town that you're targeting in your local SEO strategy.
Add Location Pages to The Website
To give proper prominence to your business, you need to create a page for each location where you operate. This can be done by adding a new page on each location or by creating a page for each city where you operate.
For example, if your business is located in Mumbai, you should add a new dedicated to this location, which will show all the details regarding your business such as address and contact details.
You can pull this tactic on a more granular level. Continuing with the Mumbai example, you can even create dedicated pages that target specific neighborhoods within Mumbai, like Malad, Khar, Kandivali, and more. This will aid in organic discovery.
Claim Business Directories
If you want to gain more exposure and improve your local search ranking, it's essential to claim business directories. Business directories are highly searched for by people who are looking for local businesses in their area.
Claiming the business directories will help you appear higher on the search results page and could give you an advantage over your competitors.
Yelp, Bing Places, Facebook, Yellow Pages, Foursquare, Yahoo! Local, and HotFrog are some of the most common business directories.
Gain More Google Reviews
Getting more reviews from Google is very important. It can help improve your local search ranking by increasing the trust and authority of your business, which is what Google looks for when determining which businesses are legitimate or not.
The more reviews you have, the better chance you have of ranking higher in local searches. Google uses the number of reviews from users as a signal about how popular and trusted your brand is among other searchers in their community.
So, encourage your customers to leave positive reviews on Google. Also, at the same time, respond to all reviews.
Optimize Website For Mobile
Mobile traffic continues to grow every year, and this means that mobile-friendly websites will be even more critical to attracting customers online as time goes on.
Mobile-friendly websites allow users to access content quickly and easily without having to scroll through long pages of text or images. The best way to make sure that your website is mobile-friendly is by testing it on different devices such as smartphones, tablets, laptops, and desktop computers using different browsers such as Chrome and Firefox.
So, make sure that all of your websites are mobile optimized so that they can be easily accessed by mobile users when they are out in the field looking for local businesses in their area.
Acquire High-Quality Backlinks
Backlinks are important even when it comes to local SEO. You want to acquire high-quality backlinks from authority websites.
In addition, if those backlinks are coming from local websites, it will help your local SEO efforts even more.
So, go back to your link-building strategy and figure out ways how you can acquire relevant backlinks, preferably from local websites, aka from websites of locally based businesses. Of course, this is easier said than done. You can seek help from an SEO agency in India for link building.
Perform Local SEO Audit Regularly
This is a part of your regular hygiene cadence. Remember, local SEO isn't done-and-forget. It's an ongoing effort that requires consistent input.
So, make sure you regularly audit your local SEO campaigns, assess the results, and make changes to the strategy as needed.
These are some of the essentials of local SEO. Of course, there’s much more to it, especially if you’re chasing aggressive goals or if your niche has high competition.
In case you want better (and faster) results, get in touch with an SEO company in Kolkata. Work with local SEO experts; discuss with them your goals, define an effective strategy and ensure smooth execution of the defined strategy. Having experts by your side can be incredibly helpful!