Sure, you can learn a great deal from your top competitors to improve yourself. But in the same breath, you also want to outdo them. (Don’t you?)
While a couple of decades back this would have been a mere wish, today, in 2023, it's very much possible. You can beat even the most established of your competitors who tout massive budget and resources.
The right SEO strategy is key. After all...
93 percent of all website traffic comes from a search engine.
This is 300 percent more than traffic from social media.
Here are five tips to crush your top competitors with aggressive SEO strategy:
1. Create (High-Quality) Content In Large Volume
"Focus on quality and not quantity". This was a cute thesis in the digital marketing world a few years back.
While it still exists, it is more irrelevant than ever in the smart circles of marketers.
Today, in 2023 and beyond, just producing high-quality content isn't sufficient. You must produce such content in large volume to stay competitive and in-your-face in the digital landscape.
Like Gary Vaynerchuk says...
The answer is almost always more content.
So, don’t just publish one blog post on your website and go on hibernation. Go at it again.
Create multiple pieces of content every day for your website, social media, Medium, and other channels. Create more than what your competitors are creating.
More high-quality, relevant and optimized content would improve your discoverability and engagement. This would go on to increase your conversion.
2. Guest Blog on Every High-Authority Website
...well, not exactly "every" high-authority website. But as many as you can.
Find relevant and high-quality websites in your industry and see if they accept guest posts. Make a list of all the websites that accept the contribution. And then, in the following weeks and months, create content for them.
This is one of the best off-page SEO techniques.
It helps you win so many backlinks from high-authority websites.
And backlink is one of the two most important SEO ranking factors for Google. (Content is the other one!)
The higher the number of relevant backlinks, the better the chances of ranking higher on SERP.
And not to forget, guest blogging also brings you high brand exposure in front of a very targeted audience. This further helps you achieve your digital goals.
3. Naturalize Your Website Content
Voice search is a reality now. It's no more a projection and prediction. People are using voice search more than ever.
So, optimizing your website for voice searches isn’t something that you "should do". It's now something that you "must do".
Of many, the simplest and most effective voice search optimization practice is to naturalize your content.
Make your copies engaging, informal and friendly. Make them sound human-like and not robotic.
At the same time, also optimize them with long-tail, question-based keywords.
With voice SEO, you can get a head start. So, when voice searches become more prevalent and dominate the web world, you would already be at the top of the game, much ahead of all the competitors.
4. Bring Down Website Loading Time
A second delay in the website loading time can cause its page views to drop by 11 percent and conversion rate drop by 7 percent.
So, how fast does your website loads? Is it slower or faster than your competitors'?
Boosting the website speed can bring massive improvement in its ranking, CTR and conversion.
So, ask your web developer to roll-up the sleeves and get to improve the website's speed. Bring down the loading time by as much as you can.
5. Hire The Best Digital Marketing Agency USA based
Of course, search engine optimization isn't a DIY thing. Not at least if you're looking to achieve big and beat the top competitors.
So, instead of trying the do-it-yourself steps, hire the best SEO company in San Jose. Work along with them to map the right, data-driven strategy.
Have their experts run analysis and auditing on the site to spot loopholes and opportunities.
A good digital marketing agency based that touts experience of working for businesses like yours -- it can literally be the game-changer for you. Their plans and executions would be much more efficient, which will help you rank higher and enjoy more organic traffic in a relatively shorter span.
1. How to do competitive analysis?
Competitive analysis involves understanding who your competitors are and what they're doing well. Start by identifying your main competitors. Then, study their websites, SEO tactics, social media presence, and customer engagement. Use online tools to analyze their keyword strategy, backlinks, and website traffic. This helps you spot their strengths and weaknesses.
2. How to rank for keywords that competitors are ranking for?
To rank for the same keywords as your competitors, first, identify these keywords using SEO tools. Next, create high-quality content around these keywords. Make sure your content provides unique value to your audience. Also, optimize your on-page SEO elements like title tags, meta descriptions, and image alt texts with these keywords.
3. How to rank higher on Google than competitors?
To outrank your competitors on Google, focus on creating superior content that satisfies user intent. Optimize your website's speed, mobile-friendliness, and user experience. Build high-quality backlinks and ensure your on-page SEO is up to par. Regularly monitor your performance and make necessary adjustments.
4. What are some key SEO tips?
Key SEO tips include focusing on high-quality, unique content that matches user intent. Use relevant keywords strategically in your content and meta tags. Make your website mobile-friendly; ensure it loads fast. Focus on getting high-quality backlinks. Regularly analyze your SEO performance and adjust your strategy as needed.[sp_easyaccordion id="4064"]
These are five powerful tips to have an aggressive SEO strategy that crushes your top competitors.
Indeed, you won’t see the rewards overnight. And things won’t magically turn upside down.
However, if you’re consistent in your implementation, and you’re constantly striving to improve, you would see a positive difference sooner than you think.
So, boot-up and work around with these tips. Today, it's easier than ever to beat even your most established and legacy competitors without big budget and resource.