SEO strategy
Kreative Machinez
10th March 2023

Try These 11 KPIs to Measure Your SEO Success

You have a great SEO strategy… but is it really as effective as it looks? What are the numbers saying?

It’s important to aggressively follow the KPIs to assess and measure the success of your SEO strategy.

(After all, if you’re not tracking, how would you optimize and improve it?!)

Here are 11 SEO metrics you must follow:

Average Position

It measures the average ranking position of your website's pages on search engine results pages (SERPs).

It is important because the higher your average position, the more visibility your website will have, which can lead to increased traffic and potential customers.

Organic traffic

It measures the number of visitors who come to your website from organic search results.

It is important because organic traffic is a key driver of website growth and can indicate the effectiveness of your SEO strategy.

Keyword Rankings

It measures the position of your website for specific keywords that you are targeting.

It is important because higher keyword rankings can lead to increased visibility and traffic for your website.

Organic CTR

This KPI measures the click-through rate of your website's organic search results.

It is important because a higher organic CTR can indicate that your website's title and meta description are compelling to users and can lead to increased traffic.

Backlinks

It measures the number and quality of external websites that link to your website.

It is important because backlinks are a key factor in determining search engine rankings and can indicate the credibility and authority of your website.

Average Time On Site

It measures the average amount of time visitors spend on your website.

It is important because a longer average time on site can indicate that your website is engaging and provides value to users.

New And Returning Users

It measures the percentage of new and returning visitors to your website.

It is important because it can indicate the effectiveness of your website's content and user experience in attracting and retaining visitors.

Branded Traffic

It measures the number of visitors who come to your website by searching for your brand name.

It is important because it can indicate the effectiveness of your brand awareness and marketing efforts.

Bounce Rate

It measures the percentage of visitors who leave your website after only viewing one page.

It is important because a high bounce rate can indicate a poor user experience or irrelevant content.

Customer Lifetime Value

It measures the total value a customer brings to your business throughout their relationship with you.

It is important because it can indicate the long-term profitability and success of your business.

ROI

It measures the return on investment for your SEO efforts.

It is important because it can indicate the effectiveness and profitability of your SEO strategy.

This is one of the KPIs that top search engine optimization services providers aggressively follow to ensure maximum results for their clients.

Final Words

Again, what’s tracked and measured can be improved and excelled.

So, start tracking these SEO KPIs to assess the effectiveness of your SEO strategy. Based on the data, make necessary improvements.

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