You can pull a killer social media campaign and get people interested in your products. However, if your sales page is dud, it won\u2019t take long for that “hot lead” to go cold.<\/p>\n
Now, creating a high-converting sales page is no science. In its most simplistic form, it’s just understanding the needs and requirements of your target audience and crafting a strategy strictly around that.<\/p>\n
But that said though, irrespective of your niche and target audience, there are a few fundamentals that, if executed well, can swing your result south.<\/p>\n
So, if you’re struggling with poor conversion, it’s time to change that.<\/p>\n
Follow these 13 simple hacks that will double your sales page conversion:<\/p>\n
Many marketers rush in the game. Thanks to a poor and incomplete funnel, they start bombarding the prospects with the sales pages right from the get-go.<\/p>\n
This doesn\u2019t work. In fact, this hurts brand value.<\/p>\n
You first need to groom your prospect before pitching them your products. This requires a good sales funnel, which demands a thoughtful content marketing strategy.<\/p>\n
In short, never send a person to your sales page who isn\u2019t likely to convert in the first place.<\/p>\n
Videos are everywhere. The consumption level is at its all-time high. There’s a reason, after all, why 60 percent of B2B and B2C marketers now use video for marketing, and that the best digital marketing agencies<\/strong><\/a> are betting big on this trend.<\/p>\n All these reasons, in the mix with the fact that…<\/p>\n …makes including some form of videos on your sales page almost imperative. But if you’ve got a good speaker in your team, put her\/him in front of the camera and let her\/him be the salesperson.<\/p>\n Reputation is everything. This is why investing in brand value has become such an important thing in marketing today.<\/p>\n On your sales page, include your brand’s social proof which hints at its reputation and trust that it enjoys in the market.<\/p>\n It could be anything… from the number of followers you have on Twitter to the “As Seen On” banner.<\/p>\n It cannot be said enough times.<\/p>\n Even a 100-millisecond delay on load time can reduce the conversion rate by 7 percent.<\/p>\n So, improve the loading speed of your sales page.<\/p>\n You’re selling a product. You’re convincing people why your product is right and why they should go with you over your competitors.<\/p>\n This cannot be summed up in a few words and lines. This is truer in the B2B ecosystem where the cost of the product is usually high.<\/p>\n Remember, it’s your sales page and NOT homepage.<\/p>\n Design it correctly with enough visual appeal. And then sprinkle enough contents throughout the page that takes the visitors on a journey, answering all their what’s, why’s, and how’s.<\/p>\n Of course, writing a good copy is easier said than done. You need a qualified copywriter by your side to create that magical piece of content.<\/p>\n Uncertainty is one major reason why prospects change their mind and leave.<\/p>\n What if the product is not good? What if it’s bad in quality? What if I lose all my money? What if it\u2019s a bad deal?<\/p>\n So, it’s important that you offer guarantees on your sales page to the potential buyers.<\/p>\n Like, money-back assurance, transaction security, easy return option and more.<\/p>\n Nothing kills a good landing page than a bunch of stock photos that thousands of other websites are using as well.<\/p>\n It’s unappealing.<\/p>\n To that, since these images lack the authenticity, they hurt the trust factor of the landing page. And this is fatal.<\/p>\n Create personalized images and then plug them wherever needed. Make sure they are in good quality.<\/p>\n This visitor is already “qualified”. The fact that he has been funneled to the sales page, it’s a clear indication that he is thinking about buying your product.<\/p>\n So, don’t spend too much time tip-toeing around the topic. Be direct in approach. Be a salesman. Push them the product without feeling guilty.<\/p>\n Tell them you want them to make the purchase. Push them the product again with different CTAs.<\/p>\n This is a “sales” page. Sell!<\/p>\n “Click here” “Purchase” “Buy” — these are boring call-to-actions.<\/p>\n They work, no doubt. However, with a bit of creativity, you can make these CTAs even more enticing and engaging.<\/p>\n “I Want to Look Good” for fashion products. “Grow My Business” for SaaS. “I want to be happy” for self-help products. “I want a successful career” for the educational courses. These are some creative alternatives.<\/p>\n Sure they might not necessarily suit and convert for you. This is where A\/B testing becomes so important on sales pages.<\/p>\n Juggle with different Call-To-Action buttons until you find your “one”.<\/p>\n But the point is, avoid boring CTA.<\/p>\n This alone highlights just how important it is having a good headline. Again, writing superstar-like headlines is not easy. So, take help from a professional content writer if needed.<\/p>\n Nobody wants to read a large chunk of never-ending texts.<\/p>\n One, it’s boring. Second, people don\u2019t have that much attention.<\/p>\n While it’s important that your sales page is peppered with quality content, it’s equally crucial that the content is appropriately formatted.<\/p>\n Good font style, size, and family. Short paragraphs. Many bulleted points. Enough space between lines. Better placement\/positioning of the texts.<\/p>\n \u00a0In short, make sure your copy looks appealing enough to read.<\/p>\n Still need a reason why you should include reviews or testimonials on your sales page?<\/p>\n Do it!<\/p>\n For all those visitors who are still confused “should I or should I not buy it”, having a FAQ section, somewhere at the bottom of the page, is a good idea.<\/p>\n Understand all the questions that a prospect might have in her\/his head. Create a list of such questions. And then answer them in the most direct form. Don\u2019t drag or be vague.<\/p>\n This is like the final nail in the coffin, either convincing visitors to finally purchase the product or leave the page.<\/p>\n These are a few fundamental tips or “hacks” that has helped many improve their sales page conversion rate.<\/p>\n Indeed, they don\u2019t guarantee you the same good result. However, if you’re good in implementation and A\/B testing — and if you have a solid team of writers, social media experts, and local SEO services <\/strong><\/a>providers — they can double your conversion easily (and quickly).<\/p>\nIncluding video on a landing page can increase conversions by 80 percent<\/span><\/h3>\n
\nHave explainers or whiteboard videos. They are always good at driving engagement.<\/p>\n3. Add social proof<\/h2>\n
4. Improve its loading speed<\/h2>\n
5. Have enough copy<\/h2>\n
6. Convince with guarantees<\/h2>\n
7. Say no to stock photos<\/h2>\n
8. Don\u2019t tip-toe around. Be a salesman.<\/h2>\n
9. Have enticing CTA buttons<\/h2>\n
10. A superstar-like headline<\/h2>\n
On average, 8 out of 10 people read headline copy; only 2 read the rest.<\/span><\/h3>\n
\nSo, take your time in coming up with a solid headline (and tagline). It should be short, crisp, attention-grabbing and well targetted.<\/p>\n11. Format your copy correctly<\/h2>\n
12. Include reviews or testimonials<\/h2>\n
\n
13. Have a FAQ section<\/h2>\n
Conclusion<\/span><\/h2>\n
Map Direction: Digital Marketing Agency in Kolkata<\/a><\/h2>\n