{"id":1498,"date":"2019-08-13T06:15:41","date_gmt":"2019-08-13T06:15:41","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/v1\/?p=1498"},"modified":"2020-01-09T12:04:12","modified_gmt":"2020-01-09T12:04:12","slug":"google-answers-how-to-deal-with-its-broad-core-algorithm-update","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/google-answers-how-to-deal-with-its-broad-core-algorithm-update\/","title":{"rendered":"Google Answers How To Deal With Its Broad Core Algorithm Update"},"content":{"rendered":"

For the past few months, Google\u2019s Broad Core Algorithm has amassed massive attention in the SEO community. And a large part of that attention went to \u201cwhat\u201d \u201chow\u201d and, yes, \u201cf$ck!!\u201d<\/p>\n

What it is?<\/p>\n

How to deal with it?<\/p>\n

How to ensure it doesn\u2019t affect my site?<\/p>\n

While Google would tweet about such updates, they would, unsurprisingly, remain vague, leaving people with more questions than they answer.<\/p>\n

But we now have a few answers. Recently, the search giant recently published a post on its webmasters\u2019 blog, giving some insights about its broad core algorithm updates.<\/p>\n

It\u2019s All About Content<\/h2>\n

\u201cThey\u2019re (updates) designed to ensure that overall, we\u2019re delivering on our mission to present relevant and authoritative content to searchers,\u201d Google says. And then it goes on to explain how webmasters can measure the quality of their content based on E-A-T factors \u2013 Expertise, Authoritativeness, and Trustworthiness.<\/p>\n

There\u2019s Nothing Wrong With Your Site If It\u2019s Negatively Hit<\/h2>\n

Yes, don\u2019t assume that there\u2019s something wrong with your site if it\u2019s negatively hit following the core updates.<\/p>\n

Google says, \u201cThere\u2019s nothing wrong with pages that may perform less well in a core update.\u201d<\/p>\n

\u201cThe changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better,\u201d it adds.<\/p>\n

So, it\u2019s not you who got demoted. It\u2019s really your competitors who got promoted, rightly so, for maintaining high-quality all this while.<\/p>\n

How To Deal With Core Updates?<\/h2>\n

\u201cSeveral times a year, we make significant, broad changes to our search algorithms and systems. We refer to these as \u201ccore updates\u201d.\u201d<\/p>\n

Meaning, Google will continue pushing the core updates. It\u2019s not a one-off thing. So, it\u2019s important that you know how to deal with such updates.<\/p>\n

How do you do it?<\/p>\n

You know the answer: Focus on the quality of the content you publish.<\/p>\n

\u201cWe suggest focusing on ensuring you\u2019re offering the best content you can. That\u2019s what our algorithms seek to reward.\u201d<\/p>\n

It\u2019s no secret that Google rewards content that is in-depth, of high quality and bring the most value. There\u2019s a reason, after all, why the average Google first page result contains 1,890 words.<\/p>\n

So, if you\u2019re really serious about dominating the SERP, invest on copywriters and content creators just as much as you do on top SMO companies in India<\/strong>.<\/p>\n

Produce highly-valuable content. Before hitting that \u201cPublish\u201d button, self-assess the quality that content.<\/p>\n

Of course, \u201cquality\u201d itself is quite subjective. To help you here, Google has provided a range of questions that you should ask yourself:<\/p>\n

Questions Self-Assess The Quality Of Your Content<\/h2>\n