{"id":1507,"date":"2019-08-28T07:06:48","date_gmt":"2019-08-28T07:06:48","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/v1\/?p=1507"},"modified":"2023-05-29T11:38:53","modified_gmt":"2023-05-29T11:38:53","slug":"how-to-deal-with-negative-online-reviews-like-a-champion-brand","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/how-to-deal-with-negative-online-reviews-like-a-champion-brand\/","title":{"rendered":"How To Deal With Negative Online Reviews Like A Champion Brand?"},"content":{"rendered":"

97 percent of people read reviews for local business. (Source<\/a>)<\/p>\n

93 percent of consumers say online reviews impact their purchasing decisions. (Source<\/a>)<\/p>\n

57 percent for consumers will only use a business if it has four or more stars. (Source<\/a>)<\/p>\n

There are countless such statistics that underline why online reviews have become such an integral part of digital marketing strategies and why they are so important for local SEO.<\/p>\n

Recommended Read: 3 Quick (And Less-Known) Tips to Rock Your Local SEO Strategy<\/a><\/p>\n

To drive business growth and rank higher on SERP for relevant local search queries, you need more positive reviews.<\/p>\n

But what if while you do get reviews, a large part of them are negative?<\/p>\n

This can be quite a disaster for your returns when you realize 3.3 is the minimum star rating of a business consumers would engage with. (Source<\/a>)<\/p>\n

In fact, negative reviews have resulted in the gradual demise of so many businesses.<\/p>\n

This makes knowing how to deal with them effectively essential.<\/p>\n

If you\u2019re a local business who gets negative reviews, here are five tips on how to handle them like a champion brand before they kill your business:<\/p>\n

1. Offer good quality, valuable products<\/h2>\n

This is the cornerstone of winning positive reviews. (DUH!)<\/p>\n

Don\u2019t offer bad products and people won\u2019t say bad things about them.<\/p>\n

Remember, offering the best quality product is the best marketing strategy.<\/p>\n

So, if you want good reviews, start by selling the right product that delivers high value for buyers\u2019 money. This is the first and most important step in the whole process.<\/p>\n

2. Understand that you don\u2019t want all 5-star reviews<\/h2>\n

Now before you blindly chase the five stars, know that all five-star rating isn\u2019t good.<\/p>\n

There have been several studies that suggest consumers do not trust a business that only has full star rating and positive reviews. Most of them see that as fake or fraud.<\/p>\n

In fact, the average star rating between 4.2 and 4.5 influence products purchase the most. Moreover, 82 percent of consumers actually seek out negative review.<\/p>\n

So, don\u2019t always aim for five stars. It\u2019s okay if your rating is a bit low with a few negative reviews.<\/p>\n

3. Is the negative review legitimate?<\/h2>\n

Not all who will leave negative online reviews are your customers. Not all of them will speak the truth.<\/p>\n

The instances of fake review attacks from competitors are on the surge.<\/p>\n

To stay on top of search and listing results, business owners are hiring people to leave negative reviews on their competitors\u2019 page.<\/p>\n

So, before you even invest your energy and resources in dealing with bad reviews, audit their legitimacy.<\/p>\n

Are those reviews real? Are those really your customers? Are they speaking the truth?<\/p>\n

If you know they are fake, and if they are large in number, very vitriolic, taking legal action might be the best option here.<\/p>\n

If you need any assistance, take help from a good digital marketing company<\/strong> as to what you should now to recover.<\/p>\n

4. Keep your ego aside when responding<\/h2>\n

Responding to negative reviews is very, very important.<\/p>\n

Sadly, what many business owners do is simply avoid them, hoping they would get logged in the back of the line. Don\u2019t be like them.<\/p>\n

Go through each of the bad reviews and respond to them individually and with personalized message. And when doing that, keep your ego at bay.<\/p>\n

If the complaint of the consumer is real and you have made some mistake, accept it, apologize and assure them.<\/p>\n

Even if their bad review seems unjustified, respond politely. Don\u2019t let your ego and cockiness come in the way as \u201chumor\u201d.<\/p>\n

Remember, 89 percent of consumers read businesses\u2019 responses to reviews. (Source<\/a>)<\/p>\n

How you respond to the criticism can be a game-changer or deal-breaker for you. So, act thoughtfully.<\/p>\n

5. Provide the best fix (even if it comes at a cost)<\/h2>\n

The cost of a negative review is high. It can influence tens, hundreds and even thousands of consumers against purchasing your product.<\/p>\n

So, taking proper measures to avoid this is essential \u2013 even if it comes at a cost, believe top companies that offer digital marketing services in Kolkata<\/strong><\/a>, India.<\/p>\n

To all the consumers whose complaints are genuine, offer them a concession.<\/p>\n

Provide them an upgrade of their purchased product for free. Provide them goodies. Provide them free subscription or coupons for their next purchase.<\/p>\n

(Whatever you\u2019re offering, write that in your response to the review in question.)<\/p>\n

The key here is to deliver them a good experience with personalized steps so that they go back to the negative review and edit it to something positive.<\/p>\n

This whole trail of communication in reviews can win over the prospects rather easily.<\/p>\n

Conclusion<\/h2>\n

These are five tips to help you effectively deal with negative online reviews like a champion brand.<\/p>\n

Remember, a negative review, if not handled well, can hurt your local business exponentially, even staking its growth and existence.<\/p>\n

So, if you\u2019re getting negative reviews \u2013 anywhere, whether Google, Facebook or Yelp \u2013 get serious about it. Deal with them properly before they do the damage.<\/p>\n

Direction:-<\/strong>\u00a0https:\/\/goo.gl\/maps\/iQNGWa4K2Rr<\/a><\/p>\n