{"id":1876,"date":"2020-02-28T13:12:37","date_gmt":"2020-02-28T13:12:37","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=1876"},"modified":"2020-02-28T13:23:39","modified_gmt":"2020-02-28T13:23:39","slug":"ace-digital-marketing-33-things-you-should-know-about-your-competitors","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/ace-digital-marketing-33-things-you-should-know-about-your-competitors\/","title":{"rendered":"Ace Digital Marketing: 33 Things You Should Know About Your Competitors"},"content":{"rendered":"

Competitive analysis is a big part of digital marketing.<\/p>\n

After all, when you\u2019re trying to break a benchmark, you must know what that benchmark is. If you\u2019re trying to outdo your competitors on SERP, you must know where they are positioned.
\nSo, your digital marketing strategy should be shaped around the competitive analysis.<\/p>\n

But, of course, that is easier said than done if you don\u2019t have a good digital marketing agency in Kolkata<\/strong><\/a> by your side.
\nThe DIY ninjas can easily find themselves lost in the pool of data.
\nThat said, to make things simpler, here are 33 things you should know about your competitors to improve your digital marketing strategy and achieve more:<\/p>\n

    \n
  1. The number and type of organic keywords they are targeting.<\/li>\n
  2. The positions they are ranking on for the targeted words.<\/li>\n
  3. The amount of estimated traffic individual keywords is bringing them.<\/li>\n
  4. The social media platforms they are on.<\/li>\n
  5. The social media platform they are most active on.<\/li>\n
  6. How many pieces of content are they producing on the top 3-4 social media platform?<\/li>\n
  7. The number of blog posts they are publishing in a week.<\/li>\n
  8. The average length of their blog posts.<\/li>\n
  9. The channels they are distributing their content on.<\/li>\n
  10. The number of followers and fans they have on social media.<\/li>\n
  11. The kind of engagement their social media posts are getting across different channels.<\/li>\n
  12. How fast their website loads?<\/li>\n
  13. The landing pages that are driving them the highest conversion.<\/li>\n
  14. The average length of their landing pages.<\/li>\n
  15. The kind of call-to-action they have.<\/li>\n
  16. The number of backlinks their site has.<\/li>\n
  17. The websites they guest blog on.<\/li>\n
  18. The above-the-fold of their landing pages.<\/li>\n
  19. The keywords they are bidding on for PPC.<\/li>\n
  20. Their community management skill and strategy.<\/li>\n
  21. The brand mentions they have got organically on different websites.<\/li>\n
  22. The digital marketing companies in India<\/strong> they are working with.<\/li>\n
  23. The kind of navigation their website has.<\/li>\n
  24. Their PPC ad copies.<\/li>\n
  25. The estimated traffic they are getting from different countries and cities.<\/li>\n
  26. What kind of lead magnets they have?<\/li>\n
  27. The number of emails they are sending to subscribers per week.<\/li>\n
  28. The kind of email copy they have.<\/li>\n
  29. The way they are nurturing leads.<\/li>\n
  30. What kind of tone their brand has in content?<\/li>\n
  31. Their networking efforts \u2013 who they are reaching out to, who they are talking to.<\/li>\n
  32. Their SEO score. (There are many SEO tools where you can compare your site with theirs\u2019 head-to-head in terms of SEO.)<\/li>\n<\/ol>\n

    The kind of tools and solutions they are using.<\/p>\n

     <\/p>\n