{"id":1905,"date":"2020-03-15T05:24:34","date_gmt":"2020-03-15T05:24:34","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=1905"},"modified":"2020-03-18T09:03:50","modified_gmt":"2020-03-18T09:03:50","slug":"5-content-tactics-to-help-you-win-the-seo-game","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/5-content-tactics-to-help-you-win-the-seo-game\/","title":{"rendered":"5 Content Tactics To Help You Win The SEO Game"},"content":{"rendered":"

Hire a good SEO company in USA<\/strong> and a large part of their strategy will center on content.<\/p>\n

Of course, the basic, technical aspects of SEO still hold. However, as we go through 2020, the content has become an even more dominant part of the search optimization process – much more integral and fundamental.<\/p>\n

(And this is why the argument around SEO vs. Content Marketing comes absurd. One doesn\u2019t replace the other; they are both complementary. Any reputed digital marketing agency in USA<\/strong> would tell you the same.)<\/p>\n

So, if you\u2019re looking to ace SEO, you\u2019ve got to focus on the content department.<\/p>\n

If you want to rank higher on SERP and generate more organic traffic, you need a thorough content strategy \u2013 maybe more than anything else.<\/p>\n

So, how does your content effort looks?<\/p>\n

Good? Bad?<\/p>\n

Here are five content tactics that will help you dominate SERP, outdo competitors, and win the SEO game:<\/p>\n

1. Produce pillar content<\/h2>\n

This is quite a basic one, yet so many people think less about it when outlining their editorial calendar.<\/p>\n

If you want a strong digital presence – which boosts and sustains your online visibility – you need to build a digital asset. And digital asset makes of pillar content that would bring you a consistent flow of traffic\/engagement even a few years from now.<\/p>\n

So, when ideating for your website blog, focus on evergreen topics in your niche. Build a digital asset for your brand on the back of timeless content.<\/p>\n

2. Consolidate the old content<\/h2>\n

This is what even Google recommends.<\/p>\n

Many people produce content in large bulk just so to keep their blog \u201cfresh\u201d. This isn\u2019t wrong in itself. However, in that, they end up producing poor quality content and covering the same topics numerous times.<\/p>\n

If that\u2019s the case for you, you might want to consolidate all the old content into one, large, super-quality, intensive blog post.<\/p>\n

This has many advantages. For once, Google loves long-form content. And when you have created such a beast-like intensive blog post on one particular topic, it also becomes a favorite reference point of others to backlink.<\/p>\n

So, audit your old content. Wherever there\u2019s the opportunity, consolidate.<\/p>\n

3. Make data-driven improvements<\/h2>\n

There are people who do not even care about updating and re-publishing their old content.<\/p>\n

And then there are those who do this just for the sake of it.<\/p>\n

Repurposing and republishing old blog posts are a key part of the content marketing strategy. But it\u2019s more than just pasting to the content a newer date.<\/p>\n

Dive into the analytics and figure out the loopholes in your old content. Does it have a high bounce rate? Is it leaking too many visitors? Does it have a low session duration? Is it attracting visitors with different intent?<\/p>\n

Go through the numbers. Find out the problems. And then make informed improvements.<\/p>\n

4. Target unique reader-personas<\/h2>\n

This isn\u2019t something many marketers do. Don\u2019t be one of them!<\/p>\n

Before you go about creating content, you must be very clear who you\u2019re planning to target and what their unique requirements are.<\/p>\n

This is possible only when you have thorough reader-personas.<\/p>\n

Outline unique personas for different segments of your target audience. And then create content accordingly, targeting the individual personas for maximum return.<\/p>\n

5. Mingle your content strategy with sales funnel<\/h2>\n

As a business, the end-goal is always financial returns. This is why treating your content strategy as insular with its distinct goals is a bad idea.<\/p>\n

It should be mingled well with the sales funnel to have clear objectives and CTAs.<\/p>\n

For instance, the top of the funnel content is much different vs. the content positioned at the bottom. From the objective and call-to-action to tonality and distribution platform – everything is different. You would make sense of this only when your content strategy is intertwined with the sales funnel.<\/p>\n

So, foremost, create a thoughtful sales funnel. And then work out a complementary content strategy around that funnel.<\/p>\n

If you need help here, contact a good digital marketing agency in USA<\/strong><\/a>.<\/p>\n