{"id":1983,"date":"2020-05-01T06:59:03","date_gmt":"2020-05-01T06:59:03","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=1983"},"modified":"2020-05-07T07:29:44","modified_gmt":"2020-05-07T07:29:44","slug":"the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic\/","title":{"rendered":"The Biggest Digital Marketing Mistake Brands Are Making During This Pandemic"},"content":{"rendered":"<p style=\"text-align: left;\">For all those businesses who work along with third-party marketing agencies\u2026<\/p>\n<p style=\"text-align: justify;\">\u2026we published a blog post a couple of weeks back: <a href=\"https:\/\/www.kreativemachinez.com\/blog\/help-your-digital-marketing-agency-help-you-during-recession\/\"><strong>Help Your Digital Marketing Agency Help You During Recession<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">If you aren\u2019t one of these businesses, you should definitely consider hiring the <a href=\"https:\/\/www.kreativemachinez.com\/service\/kreative-promotion-hub\/\"><strong>best SEO services in Kolkata<\/strong><\/a>, or any digital marketing agency. During these highly challenging times, relying on DIY resources or a few in-house professionals can turn up to be fatal for your brand. You need expert assistance to survive through this phase and thrive once we\u2019re on the right track, past this pandemic and economic contraction.<\/p>\n<p style=\"text-align: justify;\">But then, of course, not every business is financially positioned well to hire the <a href=\"https:\/\/www.kreativemachinez.com\/\"><strong>best digital marketing company<\/strong><\/a>. So, we get it if you can\u2019t!<\/p>\n<p style=\"text-align: left;\">In such a case, it\u2019s essential to be careful in every step you take forward.<\/p>\n<p style=\"text-align: justify;\">The health and economic crisis that we face today is unprecedented. Barring a few in select industries (like healthcare and grocery), the majority of the businesses around the world are struggling.<\/p>\n<p style=\"text-align: left;\">To counter these challenges, you certainly need the right digital marketing approach.<\/p>\n<p style=\"text-align: justify;\">Of course, there are many dynamics and nuances around how you can get your digital marketing \u201cright\u201d &#8211; there are many things to consider.<\/p>\n<p style=\"text-align: justify;\">A simple tactic here is to look at other businesses and learn from them \u2013 what they are doing, how they are combating this pandemic, how they are surviving, and so forth.<\/p>\n<p style=\"text-align: justify;\">To give you a head start in that direction, one of the biggest mistakes you will discover brands are making at present is sticking to their original digital marketing strategy. And this isn\u2019t something you want to imitate.<\/p>\n<p style=\"text-align: justify;\">These are different times we live in right now. And we are too far ahead to return back to normal. Even when COVID-19 is done, we would be in a newer world &#8211; both socially and economically. Consumer behavior would be relatively different. Their spending habit would stand changed. The way people communicate, what they talk, their patterns, and more \u2013 these all will be slightly different.<\/p>\n<p style=\"text-align: justify;\">For business owners, accommodating these changes in their digital marketing strategy would be essential to stay effective, relevant, and profitable.<\/p>\n<p style=\"text-align: justify;\">Unfortunately, many brands, even in this period, are still continuing with their originally-outlined (read: old) digital marketing strategy. And it\u2019s a big mistake.<\/p>\n<p style=\"text-align: justify;\">People don\u2019t want to buy furniture right now. They don\u2019t want to try those expensive SaaS products. They aren\u2019t too eager to purchase that big television. They aren\u2019t too much into those jewelries.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Biggest Digital Marketing Mistake Brands Are Making During This Pandemic\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/G4sf4pVG6Lc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\">Now, this doesn\u2019t mean you can\u2019t (and shouldn\u2019t) sell furniture, SaaS, TV, jewelries, and more. You sure can sell them successfully. But for that\u2026<\/p>\n<ul>\n<li style=\"text-align: left;\">You need to tweak your digital marketing strategy to make it accommodate the reality of now.<\/li>\n<li style=\"text-align: left;\">You need to send the right messages to your target audience.<\/li>\n<li style=\"text-align: left;\">You need to publish empathetic and resourceful content for your audience to strike a chord with them.<\/li>\n<li style=\"text-align: left;\">You need to update your digital marketing strategy.<\/li>\n<li style=\"text-align: justify;\">You need to make it appropriate for the changed circumstances of today that you (and the world) didn\u2019t foresee back in November 2019 when you were outlining what was originally a kickass strategy.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">So, many brands are failing at this. Don\u2019t be one of them.<\/p>\n<p style=\"text-align: justify;\">Sit today with the team. With a fresh perspective, look at your market or niche. Look at our target audience. Look at the trends in your industry. Create new buyer personas. Create a new editorial calendar. Plan new social media and PPC campaigns. Outline a new sales funnel. Draw a new customer journey map.<\/p>\n<p style=\"text-align: justify;\">Change your digital marketing strategy to stay relevant in a fast-changing world.<\/p>\n<p style=\"text-align: center;\">Audio : <a href=\"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2020\/05\/the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic.mp3\">The Biggest Digital Marketing Mistake Brands Are Making During This Pandemic<\/a><\/p>\n<p style=\"text-align: center;\"><strong>Direction:-<\/strong>\u00a0<a href=\"https:\/\/goo.gl\/maps\/iQNGWa4K2Rr\">https:\/\/goo.gl\/maps\/iQNGWa4K2Rr<\/a><br \/>\n<iframe loading=\"lazy\" style=\"border: 0;\" tabindex=\"0\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m14!1m8!1m3!1d7370.725993418107!2d88.345358!3d22.528071!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x0%3A0x664e32b394c0eca1!2sKreative%20Machinez%20-%20Best%20Digital%20Marketing%20Companies%20in%20Kolkata%2C%20India!5e0!3m2!1sen!2sin!4v1588836290606!5m2!1sen!2sin\" width=\"600\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" aria-hidden=\"false\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For all those businesses who work along with third-party marketing agencies\u2026 \u2026we published a blog post a couple of weeks back: Help Your Digital Marketing Agency Help You During Recession. If you aren\u2019t one of these businesses, you should definitely consider hiring the best SEO services in Kolkata, or any digital marketing agency. During these&hellip; <a class=\"more-link\" href=\"https:\/\/www.kreativemachinez.com\/blog\/the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic\/\">Continue reading <span class=\"screen-reader-text\">The Biggest Digital Marketing Mistake Brands Are Making During This Pandemic<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[130,132,427,100,97,428,14,16,107],"class_list":["post-1983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-best-digital-marketing-company","tag-best-digital-marketing-company-in-kolkata","tag-best-seo-services-in-kolkata","tag-cheap-seo-services-in-kolkata","tag-digital-marketing-company","tag-digital-marketing-mistakes","tag-seo-services","tag-seo-services-company","tag-seo-services-in-kolkata","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Biggest Digital Marketing Mistake Brands Are Making During This Pandemic<\/title>\n<meta name=\"description\" content=\"So many brands are struggling to deal with this ongoing health crisis. In that, they are making some fatal digital marketing mistakes. Are you making the same mistakes too?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kreativemachinez.com\/blog\/the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Biggest Digital Marketing Mistake Brands Are Making During This Pandemic\" \/>\n<meta property=\"og:description\" content=\"So many brands are struggling to deal with this ongoing health crisis. In that, they are making some fatal digital marketing mistakes. Are you making the same mistakes too?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kreativemachinez.com\/blog\/the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Kreative Machinez Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-01T06:59:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-07T07:29:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2020\/05\/digital-marketing-mistakes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kreative Machinez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kreative Machinez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic\/\",\"url\":\"https:\/\/www.kreativemachinez.com\/blog\/the-biggest-digital-marketing-mistake-brands-are-making-during-this-pandemic\/\",\"name\":\"The Biggest Digital Marketing Mistake Brands Are Making During This Pandemic\",\"isPartOf\":{\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#website\"},\"datePublished\":\"2020-05-01T06:59:03+00:00\",\"dateModified\":\"2020-05-07T07:29:44+00:00\",\"author\":{\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b\"},\"description\":\"So many brands are struggling to deal with this ongoing health crisis. 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