Google wants you to create content for humans. Of course. But it\u2019s not a secret that following such a vanilla tip wouldn\u2019t take you far in the SEO world. When it comes to ranking higher on SERP and driving higher organic (targeted) traffic, there\u2019s a lot that needs to be done. This is especially true when you\u2019re in a competitive niche, in which case you have to tactically out-edge your close competitors. So, focusing just on \u201ccreate content for humans\u201d won\u2019t bring you the desired outcome. You must incorporate various SEO elements to your content \u2013 be it implementing schema markup, plugging LSI keywords, or including relevant outbound links.<\/p>\n
That said, at the same time, you don\u2019t want to make the process too mechanical or pander too much to the process instead of heeding to your buyer persona. The right balance needs to be maintained to ensure your content caters to both your audience as well as to the basic and technical aspects of SEO. There\u2019s a reason why large and small companies hire a digital marketing company in USA<\/strong><\/a>, Canada or India for this. It\u2019s the same reason why Startups are recommended to take the hands of an SEO agency in Canada<\/strong><\/a>, India or USA. Because it\u2019s not easy. It requires a fine understanding and experience that blends creativity with the technical dynamics of SEO.<\/p>\n Start the process by outlining several buyer\u2019s personas based on your target audience. Create an editorial calendar. Alongside, do competitive analysis to find out the content strategy of your competitors who are currently dominating the SERP. Include that aspect in your content calendar to amplify its rankability element. A lot of attention should go into your top of the funnel content that is more likely to bring you the attention from search results. Proper keyword research is essential. In addition, you must also focus on the formatting, CTA, and visual appeal of that piece of content. As you move down the funnel, you get more liberty to create content per your unique needs with less attention to the SEO requirements. In any case, all your content must undertake the UX considerations. Whether a person is on your site to consume a list-based article or to purchase a product, their experience on your site is very important. Poor UX will render all your content, lead magnets, and CTAs to zero.<\/p>\nHow to Start?<\/h2>\n