{"id":2191,"date":"2020-09-03T06:15:18","date_gmt":"2020-09-03T06:15:18","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=2191"},"modified":"2020-09-09T10:31:53","modified_gmt":"2020-09-09T10:31:53","slug":"5-marcomm-mistakes-that-can-cost-you-big-part-2","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/5-marcomm-mistakes-that-can-cost-you-big-part-2\/","title":{"rendered":"5 Marcomm Mistakes That Can Cost You Big (PART 2)"},"content":{"rendered":"

In the previous part, we touched how it\u2019s so easy to misunderstand and mis-execute topical marketing. And this is a big blunder than can really land any brand in hot waters. We also covered the drawbacks of an inconsistent brand message, which isn\u2019t uncommon for businesses that are on multiple channels. If you didn\u2019t read that part, please go here and read: 5 Marcomm Mistakes That Can Cost You Big (PART 1)<\/b><\/a><\/p>\n

Here are two other marketing communication mistakes that can end up costing you big:<\/p>\n

<\/b>3. Friction Between The Brand and Target Audience<\/h2>\n

For brands and small business owners, there exist seamless opportunities online. Not tapping on them is a big mistake. Unfortunately, many of them aren\u2019t doing that.<\/p>\n

And the first pitfall in their incapability to leverage on existing opportunities is the friction in communication between them and their target audience.<\/p>\n

Assuming that people will make efforts to find you and your messages is almost absurd; especially today when your market is filled with so many competitors and prospect\u2019s feed (and attention) is filled with so many distractions.<\/p>\n

Your marketing communication should be frictionless.<\/p>\n

Meaning, you need to be on as many platforms as you can where your target audience is. And you need to produce resourceful and contextual content on each of these platforms.<\/p>\n

Avoid these frictions and get as close to your audience as you can. Be where their attention is.<\/p>\n

For help with market research and content creation, please hire an SEO company in India<\/b><\/strong><\/a>.<\/p>\n

<\/b>4. Thinking it\u2019s \u201cToo Much\u201d<\/h2>\n

Despite content being at the epicenter of the digital marketing landscape, we remain conservative with our marketing strategies.<\/p>\n

So many brands are way too cautious in producing content \u2013 to a point that they aren\u2019t producing enough content in the first place. And when this is the case, they are unlikely to see any good (and consistent) returns.<\/p>\n

You can never communicate \u201ctoo much\u201d with your audience.<\/p>\n

If the message and context of your message are fitting, people will listen.<\/p>\n