{"id":2202,"date":"2020-09-09T10:05:00","date_gmt":"2020-09-09T10:05:00","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=2202"},"modified":"2020-09-15T07:34:18","modified_gmt":"2020-09-15T07:34:18","slug":"5-tips-to-increase-online-sales-during-an-economic-crisis-part-1","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-increase-online-sales-during-an-economic-crisis-part-1\/","title":{"rendered":"5 Tips to Increase Online Sales During an Economic Crisis [PART 1]"},"content":{"rendered":"

The COVID-19 helped Walmart increase<\/u><\/a>\u00a0its US e-commerce sales by 97 percent in the second quarter. In fact, per the US Department of Commerce, the e-commerce sales in the country grew<\/u><\/a>\u00a0more than 30 percent between Q1 and Q2 of 2020.<\/p>\n

That said, not every business is going through a booming sales period at present. The above statistics paint only a limited reality through an averaged data and select industry. Owing to the economic crisis that this pandemic has brought, many small and medium-sized businesses across industries are struggling. Their sales have plummeted and they are left holding the last straws to stay afloat. Worse, with no signs of this pandemic taking a halt and global economy getting back on recovery, nobody knows when and how things will get better for such businesses.<\/p>\n

If you\u2019re in the same muddle, you aren\u2019t alone.<\/p>\n

Thankfully, despite the challenges, there are a few things that you can certainly do to help your business revive and inevitably thrive. It\u2019s not easy but taking a smart strategic approach can pave you a long way.<\/p>\n

In that context, here are five tips on how you increase your online sales during an economic crisis:<\/p>\n

<\/b>1. Combat Cart Abandonment<\/h2>\n

Cart abandoners are low-hanging fruits that you can easily convert.<\/p>\n

These are people who have already shown their interest in your product. They even want to purchase your product. But they have, for whatever reason, abandoned their cart. It\u2019s now your task to bring them back into the funnel and drive conversion. As opposed to targeting for a newer top-of-the-funnel acquisition, this is relatively easier.<\/p>\n

Sadly, many business owners don\u2019t even attempt to bring back their cart abandoners. And the top digital marketing agencies in USA<\/strong><\/a>\u00a0believe this is a big mistake.<\/p>\n

There are many advanced tools that make combating cart abandonment simpler and more effective. You can use one such tool to send these abandoners automated emails (after a defined period) that their products are still in the cart.<\/p>\n

You can use their contact details to run retargeting campaigns.<\/p>\n