digital marketing agencies in San Jose<\/b><\/strong><\/a>\u00a0or other cities.)<\/p>\nWhat Does \u201cQuality\u201d Mean?<\/h2>\n
Many people still don\u2019t understand that SEO isn\u2019t static. It isn\u2019t about following a set of rules.<\/p>\n
There\u2019s a lot to it that\u2019s subjective and complex.<\/p>\n
And this is where the conversation turns to the quality of content.<\/p>\n
To rank higher on SERP, you need to produce content. SIMPLE.<\/p>\n
Google recommends publishing high-quality content to rank better. SIMPLE.<\/p>\n
But here\u2019s an interesting question: What is \u201chigh quality\u201d? Can you quantify it? Are there any outlined metrics that classify \u201chigh-quality content\u201d and \u201cbad quality content\u201d.<\/p>\n
In reality, quality is a subjective term.<\/p>\n
A piece of content you published, it might be of good quality to you but not to others (including search engines). Similarly, a content that might look poor to you, others may like it more.<\/p>\n
Even if you follow at E-A-T concept wherein Google asks you to create content that underlines expertise, authoritativeness, and trustworthiness – there\u2019s a lack of clarity as to what makes a piece of content more (or less) expert, authoritative and trustworthy.<\/p>\n
Is the Quality of Content Your Big Enemy?<\/h2>\n