The law of demand and supply is universal. And it plays a key role even in the digital marketing world. The demand and supply of attention and content from the consumers and creators all mix to create an ecosystem that draws ROI in campaigns.<\/p>\n
For instance, a big reason why LinkedIn has high organic traffic right now \u2013 which is also a reason why it is one of the most important social media platforms to be on at present \u2013 is the high demand and low supply for content; there are more people looking for content vs. those supplying the content. (Of course, this is a broad explanation and LinkedIn has its own nuances, which influences its relevance. Please give this post a quick read: Facebookization of LinkedIn: How to Dominate the Hottest Social Platform?<\/u><\/a>)<\/p>\n There\u2019s a reason why it\u2019s now more difficult to get your URLs rank higher on SERP. There\u2019s a reason why email open rate and CTR have declined over the years. There\u2019s a reason why Facebook\u2019s organic reach is almost dead. The dynamics of demand for content (aka attention) and the supply of content almost inevitably come into play. And that is a punch line here!\u00a0Because when the demand for content is high and supply is low, the attention is cheaper in price (example: Instagram Stories ads). Contrarily, when the demand for content is low and supply is high, the attention would be over-priced (example: Google ads).<\/p>\nContact US<\/strong><\/a><\/h3>\n
Understanding Attention: Overpriced, Underpriced<\/h2>\n