If you\u2019ve been in the SEO game for some time, you would know getting organic backlinks is a complete pain. It takes a lot of time and effort. And even with that investment, you\u2019re not sure whether you will get the backlinks or not. Most importantly, even if you get the backlinks, you never know if that\u2019s going to help you with SEO or not.<\/p>\n
Owing to its lengthy process and uncertainty in results, many people often choose to buy backlinks. And this is true even for numerous agencies. Ask any digital marketing company in Canada<\/strong><\/a>, USA, UK or India; they would reveal they buy backlinks for clients.<\/p>\n In 2021, it\u2019s a common practice in the SEO community. But then just because it\u2019s common and prevalent does mean it\u2019s correct, right?! Buying backlinks is against Google\u2019s guidelines. They advise against paying someone money (or exchanging a product or service) for backlinks. If they discover you\u2019re involved in this practice, you will get Google penalty, which would kill whatever little traffic you\u2019re getting at present.<\/p>\n So, in reality, it\u2019s not a good idea to buy backlinks. There are too many risks involved.<\/p>\n Moreover, it\u2019s worth noting that buying backlinks in 2021 is costly. This is when we\u2019re talking about good quality backlinks from high DA websites. Cheap-priced backlinks (that you usually find people selling on platforms like Fiverr) will do more damage than done, positioning you even worse. Also, buying backlinks, while relatively simpler and quick, require some amount of work to do link gap analysis and ensure desired relevancy.<\/p>\nGetting Penalized By Google<\/h2>\n