You know the basics of e-commerce SEO\u2026<\/p>\n
Optimize the meta tags, improve URLs, push unique product descriptions, and so on.<\/p>\n
But when you\u2019re looking to increase sales, just these basics won\u2019t check the box for you. You need to adopt a more strategic SEO approach that\u2019s revenue-driven.<\/p>\n
\u00a0Here are five ecommerce SEO 2021 tips to drive more revenue:<\/p>\n
One, keywords are still important.<\/p>\n
Two, just putting your seed word in a tool and getting a list of phrases doesn\u2019t quality as \u201ckeywords research\u201d. There\u2019s much more to this whole process. And when it comes to ecommerce, you need to be more strategic and thoughtful.<\/p>\n
Start focusing on purchase-intent keywords aka keywords that are more likely to drive your sales.<\/p>\n
Optimize your webpages with these specific purchase-intent keywords.<\/p>\n
Ecommerce websites usually have hundreds of webpages. These webpages don\u2019t bring equal returns, do they? Some are more valuable than others; some bring you more revenue than others. These are your money pages.<\/p>\n
Your SEO strategy, at least at the initial stage, should be focused primarily on these money pages. You should strengthen these pages further with more relevant keywords, contents and backlinks.<\/p>\n
It would drive you more revenue, upon which you can drive more sales through upsells and cross-sells.<\/p>\n
Once you have identified your money pages, as well as other important pages, a part of optimizing them would be getting backlinks. And this includes both internal and external backlinks.<\/p>\n
Link them with each other (wherever it\u2019s relevant) within your website. Ensure the link juice is flowing from high-traffic URLs to other important URLs that don\u2019t get as much traction.<\/p>\n
At the same time, get these pages more external backlinks from high domain authority websites.<\/p>\n
Because they are relatively easier to rank on the first page of search engine vs. those that aren\u2019t even in the top 100.<\/p>\n
So, go to your Google Analytics or Google Search Console (or whichever analytic tool you use) and see which pages on your site are ranking on the second, third and fourth SERPs.<\/p>\n
Create a list of URLs and re-optimize them. Foremost, focus on their meta title and meta tags to drive higher CTR.<\/p>\n
If you need help with this, consider getting help from a digital marketing company in Kolkata<\/strong><\/a>.<\/p>\n Technical SEO doesn\u2019t get as much attention as it should. Make sure you\u2019re not making that mistake.<\/p>\n There are several technical SEO implementations you should do on your ecommerce website, including fixing duplicate content, identifying keyword cannibalization errors, executing schema, fixing broken links, and so much more.<\/p>\n Little improvements in this department can result in boost your ranking on SERP significantly. This is especially true in ecommerce where competition is so rough and neck-to-neck. Even small improvements matter a lot.<\/p>\n Of course, technical SEO isn\u2019t simple. Find one of the top digital marketing agencies Australia<\/strong><\/a>\u00a0or in India or the US that has a strong technical SEO team and get their help.<\/p>\nLevel-up the technical game<\/h2>\n