Click-through rate is one of the key search ranking factors. If your URL does manage to rank higher, but if people aren\u2019t clicking on that result, its ranking will soon slip down. To maintain your higher position on SERP, you need to ensure people are clicking on that result; that its organic CTR is good.<\/p>\n
Check your Google Search Console or Google Analytics and find out your organic CTR.<\/p>\n
If it\u2019s low, you need to take the necessary steps to improve the metric.<\/p>\n
Here are five basic tips to help you increase organic CTR:<\/p>\n
Tweak the headline<\/strong>– The headline\/title is one of the key factors that people see and then decide whether they want to click on a result or not. If your headline isn\u2019t engaging and appealing enough, people won\u2019t click on it. In general, list-based and how-to headlines do better in getting traffic. Also, you should check the top-ranking results (for the keyword you want to rank) and see the kind of headline they have used. Tweak your own headline accordingly to make it unique and interesting (and non-clickbaity).<\/p>\n Improve your meta description<\/strong>– Once people are past the headline, to know what this result contains, they would look at the meta description to get more information. Search engines now, in many cases, pull meta description from any part of the page; something you can\u2019t do anything about. But in case if they do pull the snippet you provide, you have to ensure that snippet is good, targeted, engaging, and interest-generating. So, do take time to write empathetic meta descriptions that mention people\u2019s pain points and promise them fitting solutions.<\/p>\n Target the right keyword<\/strong>– This is very, very important. If your page isn\u2019t ranking for the right keywords-if it\u2019s ranking for wrong\/irrelevant\/untargeted keywords \u2013 of course, people wouldn\u2019t click on it. For instance, say if you have published a review post \u201cABC review\u201d. Now if this post is ranking for \u201cABC\u201d, it won\u2019t get clicks. Because people searching for \u201cABC\u201d aren\u2019t looking for review; they are looking for that \u201cABC\u201d product. Their intent doesn\u2019t match the result. So, do an audit and see if your URLs are ranking for untargeted keywords.<\/p>\n Implement schema markup<\/strong>– Schema markup is structured data that offers more information about the page to the search engine. Search engines then subsequently show this \u201cmore information\u201d on SERP; like ratings, author name, search bar, sitelink, and more. When your search result is rich with such components, it automatically outstands others. This increases the chances of people clicking on it. So, implement structured data. If you don\u2019t know how to, get in touch with one of the digital marketing companies in Kolkata<\/strong><\/a> and get help from their development team.<\/p>\n Make the URL human-friendly<\/strong>– First, make sure the URL is readable and doesn\u2019t just randomly include static characters. Second, make sure the structure of the URL is meaningful, like \u201c\/category-1\/sub-category-1\/product-name\/\u201d. People can clearly understand this structure, which may then influence their decision to whether to click on the result or not. Audit your permalinks and ensure they are organized\/structured and readable.<\/p>\n These are five tips to improve your organic CTR.<\/p>\n If you need help with SEO, consider getting help from professionals. Connect with a good SEO services company<\/strong><\/a> today.<\/p>\n Audio Version :<\/strong> Click Here<\/a><\/p>\n Direction: https:\/\/g.page\/kreativemachinez<\/a><\/strong><\/p>\n