{"id":2440,"date":"2021-08-09T05:39:26","date_gmt":"2021-08-09T05:39:26","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=2440"},"modified":"2021-08-09T09:47:54","modified_gmt":"2021-08-09T09:47:54","slug":"influencer-marketing-in-2021-three-tips-you-must-follow","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/influencer-marketing-in-2021-three-tips-you-must-follow\/","title":{"rendered":"Influencer Marketing in 2021: Three Tips You Must Follow"},"content":{"rendered":"

With traditional marketing channels rendering ineffective due to the pandemic, brands are turning towards influencers.<\/p>\n

Influencer marketing isn\u2019t new. It has made a big noise over the past few years. (In fact, by 2021, the influencer marketing industry was expected<\/u><\/a>\u00a0to be worth a whopping $13.8 billion.) However, owing to the current crisis, it now has more attention than ever with influencers touting a strong foothold in their respective niches and brands recognizing this as an opportunity to reach out to their target audience via trusted individuals.<\/p>\n

But here\u2019s a thing: While covid-19 has brought influencer marketing to the very center of marketers\u2019 attention, it has also changed the rules of the game. So before you rush to reach out to influencers for brand promotion, you must attend to the newer dynamics and trends.<\/p>\n

Here are three tips to follow if you\u2019re opting for influencer marketing:<\/p>\n

<\/b>1. Take hands of nano-influencer<\/h2>\n

A couple of years back, many brands moved from mainstream celebrities to micro-influencers. Today, they are moving to nano-influencers.<\/p>\n

Nano-influencers have followers in thousands, and their community is very engaging.<\/p>\n

So, while you\u2019re reaching out to fewer people through the influencer, you\u2019re reaching out to a highly engaged and very targeted audience who are more likely to convert.<\/p>\n

Besides, nano-influencers are also more affordable.<\/p>\n

So, look for influencers who have a small but engaged community of followers; influencers who are more relevant to your niche or product.<\/p>\n

<\/b>2. Aim for long-term engagement<\/h2>\n

Influencer marketing was never a \u201chit and run\u201d model. If you want better conversion, your engagement with the influencer should be long-term and consistent. It shouldn\u2019t be them promoting your product\/brand once and moving forward.<\/p>\n

A long-term engagement will enable your brand to a more consistent exposure. It would also allow you to build brand trust and create a strong base of fans who know you (via the influencer), trust you, and advocate your offerings.<\/p>\n

<\/b>3. Don\u2019t focus on immediate sales<\/h2>\n

One of the biggest pain points of influencer marketing is the audience disliking sales pitches from their favorite influencers.<\/p>\n

Address this pain point by ensuring your influencer doesn\u2019t make sales pitches for you. In the majority of the cases, this will fail to drive you sufficient conversion.<\/p>\n

Instead of sales, your KPIs should be brand engagement, as well as social media following.<\/p>\n

Instead of pitching your products from the front and prompting the audience to purchase those products, the influencer can simply put forth that they use your products, leaving an impression on the audience. Subsequent exposure of your products in this \u201corganic\u201d way will automatically bring you better and sustained conversion.<\/p>\n

Remember, \u201csales\u201d doesn\u2019t work; \u201crecommendation\u201d does. So, ensure the influence recommends your products and not sell them.<\/p>\n

Need help?<\/h2>\n

These are three important tips you must follow if you\u2019re planning to try influencer marketing in 2021.<\/p>\n

For help, get in touch with a digital marketing agency in India<\/b><\/strong><\/a>.<\/p>\n

If you’re already working with the best SEO company in Australia<\/b><\/strong><\/a>, work with them to create a holistic inbound marketing strategy that includes influencer marketing.<\/p>\n

Audio Version :<\/strong> Click Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With traditional marketing channels rendering ineffective due to the pandemic, brands are turning towards influencers. Influencer marketing isn\u2019t new. It has made a big noise over the past few years. (In fact, by 2021, the influencer marketing industry was expected\u00a0to be worth a whopping $13.8 billion.) However, owing to the current crisis, it now has… Continue reading Influencer Marketing in 2021: Three Tips You Must Follow<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,39],"tags":[262,263,171,486,18,284,37,243,470,183,485,445,474,408],"class_list":["post-2440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing-company-in-india","tag-best-digital-marketing-agency","tag-best-digital-marketing-agency-in-india","tag-best-seo-agencies-in-australia","tag-best-seo-company-in-australia","tag-digital-marketing-agency","tag-digital-marketing-agency-in-india","tag-digital-marketing-agency-india","tag-digital-marketing-agency-kolkata","tag-digital-marketing-company-australia","tag-digital-marketing-company-in-australia","tag-influencer-marketing","tag-seo-company-australia","tag-top-digital-marketing-agencies-australia","tag-top-digital-marketing-agency","entry"],"yoast_head":"\nInfluencer Marketing in 2021: Three Tips You Must Follow<\/title>\n<meta name=\"description\" content=\"Reach out to nano-influencers and tap on their engaged community to build brand awareness. 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