{"id":2474,"date":"2021-09-13T11:45:51","date_gmt":"2021-09-13T11:45:51","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=2474"},"modified":"2021-09-16T06:27:16","modified_gmt":"2021-09-16T06:27:16","slug":"8-reasons-your-seo-strategy-isnt-working-pt-1","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/8-reasons-your-seo-strategy-isnt-working-pt-1\/","title":{"rendered":"8 Reasons Your SEO Strategy Isn\u2019t Working (Pt 1\/2)"},"content":{"rendered":"<p style=\"text-align: justify;\">You even hired an <a href=\"https:\/\/www.kreativemachinez.com\/digital-marketing-canada\/\" class=\"broken_link\"><strong><b>SEO company Canada<\/b><\/strong><\/a>\u00a0based for consultation. They gave a few tips. You implemented those tips \u2013 and still, nothing better happened.<\/p>\n<p style=\"text-align: left;\">Your SEO strategy isn\u2019t working.<\/p>\n<p style=\"text-align: left;\">Your website ranks low on SERP for relevant keywords and organic traffic remains poor.<\/p>\n<p style=\"text-align: left;\">What to do now?<\/p>\n<p style=\"text-align: justify;\">Given how dynamic the SEO landscape is, sometimes even the most well-thought strategy can fail. Contrarily, what you may think is, might not exactly be a \u201cwell-thought\u201d strategy.<\/p>\n<p style=\"text-align: left;\">If your SEO strategy isn\u2019t working, here are eight possible reasons:<\/p>\n<h2><b><\/b>You\u2019re obsessed with keywords<\/h2>\n<p style=\"text-align: left;\">Yes, keywords still matter. They are important.<\/p>\n<p style=\"text-align: justify;\">However, the problem comes when you obsess over it; when you create your whole SEO strategy around keywords; when you create content around keywords.<\/p>\n<p style=\"text-align: justify;\">Keywords are only one small part of SEO. Focusing too much on it may tie your strategy to old practices and tactics, which is a big mistake; this is also a big reason why your strategy won\u2019t work.<\/p>\n<h2><b><\/b>You haven\u2019t done competitive analysis<\/h2>\n<p style=\"text-align: justify;\">If you want to rank higher on SERP, someone has to rank lower. You would essentially be taking someone else\u2019s spot, and the rest would slip down.<\/p>\n<p style=\"text-align: left;\">In that, it\u2019s equally important to at least know and understand what others are doing.<\/p>\n<p style=\"text-align: justify;\">The sites that are ranking high for your target keyword\u2026 What kind of content do they produce? Which sites have they gotten backlinks from? What\u2019s the average size of their blog posts and what\u2019s the publishing frequency of their blog? What\u2019s their PageSpeed score? What\u2019s their call to action? How does their social media game look?<\/p>\n<p style=\"text-align: left;\">Competitive analysis in SEO is very crucial. Accordingly, you should craft your own strategy.<\/p>\n<p style=\"text-align: left;\">So, if you haven\u2019t done an analysis on your closer SERP-competitors, your SEO strategy might not be as effective.<\/p>\n<h2><b><\/b>There\u2019s a big gap between SEO and UXO<\/h2>\n<p style=\"text-align: left;\">SEO is now all about user experience. In fact, SEO is now UXO.<\/p>\n<p style=\"text-align: left;\">If your strategy isn\u2019t shaped around delivering a good user experience to the visitors, no surprise that it\u2019s rendering ineffective.<\/p>\n<p style=\"text-align: left;\">You need to fill the existing gap between SEO, which is mechanical, and UX, which is humane.<\/p>\n<h2><b><\/b>Your content isn\u2019t \u201cgreat\u201d<\/h2>\n<p style=\"text-align: left;\">This is as simple as it gets. Your content isn\u2019t just good enough.<\/p>\n<p style=\"text-align: justify;\">The blog posts you have published, as well as the webpages, just don\u2019t bring as much value as others on SERP do. Plus, they don\u2019t properly address the pain points of your buyer personas and the solution the latter expects.<\/p>\n<p style=\"text-align: left;\">Admittedly, auditing the \u201cquality\u201d of content is challenging; after all, \u201cquality\u201d itself is subjective.<\/p>\n<p style=\"text-align: justify;\">However, SEO writing should follow the basic principles at a bare minimum. Hire an <a href=\"https:\/\/www.kreativemachinez.com\/\"><strong><b>SEO company Kolkata<\/b><\/strong><\/a>\u00a0to audit your published content and navigate you in the right direction from the content POV.<\/p>\n<p style=\"text-align: left;\"><strong>Continue Reading:<\/strong> <a href=\"https:\/\/www.kreativemachinez.com\/blog\/8-reasons-your-seo-strategy-isnt-working-pt-2\/\">8 Reasons Your SEO Strategy Isn\u2019t Working (Pt 2\/2)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Audio Version :<\/strong> <a href=\"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2021\/09\/8-reasons-your-seo-strategy-isnt-working-pt-1.mp3\">Click Here<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You even hired an SEO company Canada\u00a0based for consultation. They gave a few tips. You implemented those tips \u2013 and still, nothing better happened. Your SEO strategy isn\u2019t working. Your website ranks low on SERP for relevant keywords and organic traffic remains poor. What to do now? Given how dynamic the SEO landscape is, sometimes&hellip; <a class=\"more-link\" href=\"https:\/\/www.kreativemachinez.com\/blog\/8-reasons-your-seo-strategy-isnt-working-pt-1\/\">Continue reading <span class=\"screen-reader-text\">8 Reasons Your SEO Strategy Isn\u2019t Working (Pt 1\/2)<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[173,93,208,437,465,212,492,213,83,215],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-best-seo-agencies-in-canada","tag-best-seo-company","tag-best-seo-company-in-canada","tag-best-seo-company-kolkata","tag-digital-marketing-agency-canada","tag-seo-company","tag-seo-company-canada","tag-seo-company-in-canada","tag-seo-company-kolkata","tag-seo-services-company-canada","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Reasons Your SEO Strategy Isn\u2019t Working (Pt 1\/2)<\/title>\n<meta name=\"description\" content=\"Is your SEO strategy built around UX factors? 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