{"id":2580,"date":"2021-11-25T11:43:42","date_gmt":"2021-11-25T11:43:42","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=2580"},"modified":"2021-11-25T11:43:42","modified_gmt":"2021-11-25T11:43:42","slug":"5-tips-to-assess-the-quality-of-your-blog-posts","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/","title":{"rendered":"5 Tips to Assess the Quality of Your Blog Posts"},"content":{"rendered":"<p style=\"text-align: justify;\">The word \u201cquality\u201d is quite subjective. The content that we find great, you might not necessarily like it. However, there are ways to quantify and objectify the quality of the content. And it\u2019s important for businesses to go through such an assessment process to ensure what they are building is a solid content asset that will bring them higher ROI in the long run.<\/p>\n<p style=\"text-align: justify;\">Knowing how good your content is and then taking appropriate measures to fix any gaps can help you rank better on SERP, drive more conversion and build you a high-value content asset.<\/p>\n<p style=\"text-align: left;\">So, how do you do this?<\/p>\n<p style=\"text-align: left;\">If you have the <a href=\"https:\/\/www.kreativemachinez.com\/digital-marketing-services\/\"><strong>best digital marketing services<\/strong><\/a> provider by your side, they will take care of this.<\/p>\n<p style=\"text-align: left;\">If not, here are five tops to assess the quality of your blog posts:<\/p>\n<h2>1. Hire a freelance editor or proofreader<\/h2>\n<p style=\"text-align: justify;\">Those who created that piece of content might be biased towards its quality. So, it\u2019s usually challenging for them to assess the content and identify gaps or flaws.<\/p>\n<p style=\"text-align: left;\">This is why it\u2019s best to get it checked by a third party.<\/p>\n<p style=\"text-align: justify;\">Hire a freelance editor or proofreader and have them go through the content. Get their feedback and work around that to improve quality.<\/p>\n<h2>2. Check the bounce rate<\/h2>\n<p style=\"text-align: justify;\">A high bounce rate is bad for SEO. It\u2019s also a tell-tale that something might be wrong with the content. It\u2019s not effective and visitors aren\u2019t engaging with it.<\/p>\n<p style=\"text-align: justify;\">So, run back to your analytics and check the bounce rate of the page. If it\u2019s high, time to make some changes in the content. (Of course, a high bounce rate could also mean poor UX and a slow page, which is a different conversation altogether. If this is indeed the case, hire the <a href=\"https:\/\/www.kreativemachinez.com\/digital-marketing-australia\/\"><strong>best SEO company Australia<\/strong><\/a> and get help from experts with technical SEO.)<\/p>\n<h2>3. What does \u2018time on page\u2019 say?<\/h2>\n<p style=\"text-align: justify;\">This signals the same thing as the bounce rate. If people aren\u2019t spending time on this page, there might be some problems with the content.<\/p>\n<p style=\"text-align: justify;\">Maybe visitors don\u2019t find the content relevant? Maybe the content isn\u2019t aptly formatted? Maybe the content isn\u2019t visually appealing?<\/p>\n<p style=\"text-align: justify;\">In context to content, the reasons for low \u2018time on page\u2019 could be several. Take note of this metric and make necessary improvements in the content.<\/p>\n<h2>4. Conversion to CTAs<\/h2>\n<p style=\"text-align: justify;\">You published this blog post with an objective. You want people to take certain actions after consuming it. How is that working?<\/p>\n<p style=\"text-align: justify;\">If your CTA isn\u2019t conversion, if people aren\u2019t taking the desired action, it might mean your content isn\u2019t compelling enough. This can also reveal a host of other things, like you\u2019re attracting the wrong target audience, your CTA button\/copy isn\u2019t good enough, and more.<\/p>\n<p style=\"text-align: left;\">In all, check the conversion rate. If it\u2019s low, the content (and the whole page) might need some work.<\/p>\n<h2>5. Audit using SEO tools<\/h2>\n<p style=\"text-align: left;\">There are many SEO tools out there that can provide you with critical insights into your content.<\/p>\n<p style=\"text-align: justify;\">For instance, for your target keyword, if the average word count of results on the first page is high, these tools can run a check on your content and recommend increasing its length.<\/p>\n<p style=\"text-align: justify;\">The tools can help you figure the ideal keyword density, the kind of keywords you should focus on, the number of images you should use, and so forth.<\/p>\n<p style=\"text-align: left;\">You can use these insights to improve the quality and effectiveness of your content.<\/p>\n<h2>Final words<\/h2>\n<p style=\"text-align: left;\">These are five tips to help you access the quality of your content.<\/p>\n<p style=\"text-align: left;\">Now you know, get to it. Basic improvements to your existing blog posts can drive you more organic traffic and conversion.<\/p>\n<p style=\"text-align: left;\">If you need help, get in touch with the best digital marketing services and get expert help.<\/p>\n<p style=\"text-align: center;\"><strong>Audio Version :<\/strong> <a href=\"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2021\/11\/5-tips-to-assess-the-quality-of-your-blog-posts.mp3\">Click Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word \u201cquality\u201d is quite subjective. The content that we find great, you might not necessarily like it. However, there are ways to quantify and objectify the quality of the content. And it\u2019s important for businesses to go through such an assessment process to ensure what they are building is a solid content asset that&hellip; <a class=\"more-link\" href=\"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/\">Continue reading <span class=\"screen-reader-text\">5 Tips to Assess the Quality of Your Blog Posts<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,39],"tags":[523,372,171,522,109,521,82,375,149,442,445,474],"class_list":["post-2580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-marketing-company-in-india","tag-best-digital-marketing-services","tag-best-digital-marketing-services-in-india","tag-best-seo-agencies-in-australia","tag-best-seo-company-australia","tag-cheap-digital-marketing-services","tag-digital-marketing-agencies-in-australia","tag-digital-marketing-services","tag-digital-marketing-services-in-india","tag-digital-marketing-services-in-kolkata","tag-seo-agency-in-australia","tag-seo-company-australia","tag-top-digital-marketing-agencies-australia","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips to Assess the Quality of Your Blog Posts<\/title>\n<meta name=\"description\" content=\"Check the bounce rate and \u2018time on page\u2019. Hire a freelance proofreader. Use SEO tools. Here are some more steps to assess the quality of your content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Assess the Quality of Your Blog Posts\" \/>\n<meta property=\"og:description\" content=\"Check the bounce rate and \u2018time on page\u2019. Hire a freelance proofreader. Use SEO tools. Here are some more steps to assess the quality of your content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/\" \/>\n<meta property=\"og:site_name\" content=\"Kreative Machinez Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-25T11:43:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2021\/11\/digital-marketing-services.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kreative Machinez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kreative Machinez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/\",\"url\":\"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/\",\"name\":\"5 Tips to Assess the Quality of Your Blog Posts\",\"isPartOf\":{\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#website\"},\"datePublished\":\"2021-11-25T11:43:42+00:00\",\"dateModified\":\"2021-11-25T11:43:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b\"},\"description\":\"Check the bounce rate and \u2018time on page\u2019. Hire a freelance proofreader. Use SEO tools. Here are some more steps to assess the quality of your content.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#website\",\"url\":\"https:\/\/www.kreativemachinez.com\/blog\/\",\"name\":\"Kreative Machinez Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kreativemachinez.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b\",\"name\":\"Kreative Machinez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g\",\"caption\":\"Kreative Machinez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Tips to Assess the Quality of Your Blog Posts","description":"Check the bounce rate and \u2018time on page\u2019. Hire a freelance proofreader. Use SEO tools. Here are some more steps to assess the quality of your content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/","og_locale":"en_US","og_type":"article","og_title":"5 Tips to Assess the Quality of Your Blog Posts","og_description":"Check the bounce rate and \u2018time on page\u2019. Hire a freelance proofreader. Use SEO tools. Here are some more steps to assess the quality of your content.","og_url":"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/","og_site_name":"Kreative Machinez Blog","article_published_time":"2021-11-25T11:43:42+00:00","og_image":[{"width":750,"height":422,"url":"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2021\/11\/digital-marketing-services.jpg","type":"image\/jpeg"}],"author":"Kreative Machinez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kreative Machinez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/","url":"https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/","name":"5 Tips to Assess the Quality of Your Blog Posts","isPartOf":{"@id":"https:\/\/www.kreativemachinez.com\/blog\/#website"},"datePublished":"2021-11-25T11:43:42+00:00","dateModified":"2021-11-25T11:43:42+00:00","author":{"@id":"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b"},"description":"Check the bounce rate and \u2018time on page\u2019. Hire a freelance proofreader. Use SEO tools. Here are some more steps to assess the quality of your content.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kreativemachinez.com\/blog\/5-tips-to-assess-the-quality-of-your-blog-posts\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.kreativemachinez.com\/blog\/#website","url":"https:\/\/www.kreativemachinez.com\/blog\/","name":"Kreative Machinez Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kreativemachinez.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b","name":"Kreative Machinez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g","caption":"Kreative Machinez"}}]}},"_links":{"self":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts\/2580"}],"collection":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/comments?post=2580"}],"version-history":[{"count":1,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts\/2580\/revisions"}],"predecessor-version":[{"id":2583,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts\/2580\/revisions\/2583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/media\/2582"}],"wp:attachment":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/media?parent=2580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/categories?post=2580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/tags?post=2580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}