{"id":2765,"date":"2022-04-25T08:15:25","date_gmt":"2022-04-25T08:15:25","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/blog\/?p=2765"},"modified":"2022-04-25T09:29:48","modified_gmt":"2022-04-25T09:29:48","slug":"seo-content-a-3-part-ultimate-guide-to-dominate-serp-pt-3","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/seo-content-a-3-part-ultimate-guide-to-dominate-serp-pt-3\/","title":{"rendered":"SEO Content: A 3-Part Ultimate Guide to Dominate SERP (pt 3\/3)"},"content":{"rendered":"

In the second part of this 3-part SEO content series, we talked about the \u201cother things\u201d you can do to make your SEO content more impactful. We covered a few tips and tricks to ensure your content performs better on SERP and brings desired results faster. If you haven\u2019t already, check it out here: SEO Content: A 3-Part Ultimate Guide to Dominate SERP (pt 2\/3)<\/strong><\/a><\/p>\n

In this part, we\u2019ll discuss how you can create an effective SEO content strategy. Let\u2019s dive in with the first step.<\/p>\n

Know who you’re writing for<\/h2>\n

Research your target audience by looking at metrics such as age, income, and location. More importantly, use the data you have about your existing customers.<\/p>\n

Use this information to create buyer personas that represent your ideal customers. Their interests and pain points, among other details, will guide what topics you should be writing about.<\/p>\n

Create a list of topics<\/h2>\n

Now that you know who you’re targeting, create a list of topics that will address their needs.<\/p>\n

Let’s say you sell party supplies in Ontario. “How to organize a great party,” “A party supply checklist,” “Where to buy party supplies in Ontario,” “# common party fails and how to avoid them,” and so on are the most obvious topics you should definitely cover.<\/p>\n

Your content should address issues\/needs both at the awareness stage (top of the conversion funnel) and at the decision stage (bottom of the funnel).<\/p>\n

Focus on a single topic per page<\/h2>\n

It can be tempting to write about multiple related topics on a single page, but this approach can make it difficult for search engines to determine your topic.<\/p>\n

Cover one subject per page, and mention other, related topics only where it makes sense.<\/p>\n

If a single page covers multiple topics well, consider breaking them up into separate pages or adding a canonical link back to the original piece of content in each new post or page.<\/p>\n

Do keywords research<\/h2>\n

Keyword research is the process of uncovering the best keyword phrases to target that will bring you more traffic.<\/p>\n

There are a number of free and paid tools out there that you can use for keyword research. Names like SEMrush, Ahrefs, and KWfinder are very popular.<\/p>\n

You can also use Google itself as a keyword tool. Start by brainstorming words and phrases that describe what you do and how people might search for it online.<\/p>\n

Create a content calendar<\/h2>\n

Creating a content calendar is a good way to start organizing your SEO content strategy because it will help you stay on top of the entire content creation and publishing process.<\/p>\n

There are several ways you can create a content calendar. You can use an Excel spreadsheet, Word document, or Google Sheet.<\/p>\n

You can even use an editorial calendar plugin like CoSchedule to manage your content publishing schedule.<\/p>\n

The best way to move about here is by creating a spreadsheet or chart that lists the following:<\/p>\n