{"id":441,"date":"2016-09-23T05:27:33","date_gmt":"2016-09-23T05:27:33","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/?p=441"},"modified":"2023-05-29T12:40:30","modified_gmt":"2023-05-29T12:40:30","slug":"5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/","title":{"rendered":"5 Secrets of E-Commerce Website Design That Only a Handful of People Know"},"content":{"rendered":"

Ever wondered why few e-commerce websites convert and sell much more than their competitors who are offering almost the similar products?<\/p>\n

Nope, it\u2019s not sheer luck!<\/p>\n

\u201cGood marketing strategy\u201d\u2014that\u2019s not ENTIRELY right. Why?<\/p>\n

The average cart abandonment rate in 2015 was 68 per cent. This, according to Business Insiders, means that there could be up to $4 trillion dollars in merchandise just waiting to be recovered in abandoned shopping cars.<\/p>\n

This clearly suggests that even if a prospect is lured to the e-commerce website with a winning marketing strategy, conversion is not always guaranteed.<\/p>\n

Important to have a good-looking website and CRO strategy <\/strong><\/h2>\n

In fact, for a clearer picture, should you know, 96 per cent of e-commerce website visitors are not yet ready to buy anything. This makes having a decent CRO (Conversion Rate Optimization) and retargeting strategy very important; and having a well designed and developed website even more important.<\/p>\n

Many e-commerce businesses undermine the importance of having a smooth, easily navigable and well designed website. And this makes all the difference between them and their successful competitors.<\/p>\n

If you own an online retail business, you should certainly have a good ecommerce website design company<\/a><\/strong> by your side all the time. If not, then you should at least know few secrets that these professionals know and others don\u2019t.<\/p>\n

Yes\u2014secrets to improve your conversion rate by just tweaking the structure of your website; secrets to make your website high-converting.<\/p>\n

5 Ways to improve the conversion of your ecommerce website<\/strong><\/h2>\n

Jet-quick pages<\/u><\/strong><\/h3>\n

We already know that speed of the website directly affects the UX, and hence the conversion. But always argued on \u201cup to what extent?\u201d Here\u2019s an answer-<\/p>\n

1 Second delay in your website speed can result in a 7 per cent reduction in conversions.<\/em><\/p>\n

That\u2019s too high to ignore. So ensure your website loading time is as less as possible.<\/p>\n

A SOLID HEADLINE<\/u><\/strong><\/h3>\n

\u2018Don\u2019t judge the book by its cover\u2019 doesn\u2019t hold true when judging the content of the website by just looking at its heading. Heading is very, very important (hence, in all caps!).<\/p>\n

So make the heading of your landing pages attention grabbing. Here\u2019s a tip- adding a pain point in the heading can increase your conversion rate by 30 per cent. Also, always place these heading on \u2018above the fold\u2019 area for better result.<\/p>\n

Crystal clear value proposition<\/u><\/strong><\/h3>\n

Your e-commerce platform sure must have a USP. If not, come up with a point for which people should buy from you and only you. Maybe you stand for better quality? Maybe you\u2019re offering the cheapest products? Maybe you\u2019re offering discounts, free shipping, quick shipping and so forth? These are your value proposition.<\/p>\n

Highlight them clearly on your landing pages. Why?<\/p>\n

A study found, including discount (value proposition) information in the heading increased the Add to Cart conversion by 148 per cent.<\/p>\n

So\u2026 that\u2019s why!<\/p>\n

Highlight social standing up and front<\/u><\/strong><\/h3>\n

Much like product reviews, social standing of your e-commerce platform influence people\u2019s buying decisions significantly. More number of fans and followers reflect better reputation and higher customer satisfaction. So unlike others, don\u2019t overlook the significance of social credibility. And most importantly, display your popularity oh-so-proudly right up front to gain the prospects\u2019 attention and a little bit of trust instantly.<\/p>\n

A clean CTA button <\/u><\/strong><\/h3>\n

A very straightforward Call To Action (CTA) button is very important and you should place it- strategically- at many places on the landing page. It gives the visitors a clear picture as to what you want them to do or what they\u2019re supposed to do. But again, you have to be strategic here and not pushy. This is one of the easiest ways to boost your conversion.<\/p>\n

These are 5 simple ways to increase the conversion rate of your e-commerce platform. So now you know, you know what to do!<\/p>\n

But again, things are easier said than done. So if it looks a bit too complex, contact good website development companies<\/a><\/strong> today.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever wondered why few e-commerce websites convert and sell much more than their competitors who are offering almost the similar products? Nope, it\u2019s not sheer luck! \u201cGood marketing strategy\u201d\u2014that\u2019s not ENTIRELY right. Why? The average cart abandonment rate in 2015 was 68 per cent. This, according to Business Insiders, means that there could be up… Continue reading 5 Secrets of E-Commerce Website Design That Only a Handful of People Know<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6,58],"tags":[62,27,69,10,70,66],"class_list":["post-441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-web-design-company-india","category-web-development-company","tag-web-development-companies","tag-web-development-company-india","tag-web-development-service","tag-website-design-and-development-company","tag-website-design-service","tag-website-development","entry"],"yoast_head":"\n5 Secrets of E-Commerce Website Design That Only a Handful of People Know - KM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Secrets of E-Commerce Website Design That Only a Handful of People Know - KM\" \/>\n<meta property=\"og:description\" content=\"Ever wondered why few e-commerce websites convert and sell much more than their competitors who are offering almost the similar products? Nope, it\u2019s not sheer luck! \u201cGood marketing strategy\u201d\u2014that\u2019s not ENTIRELY right. Why? The average cart abandonment rate in 2015 was 68 per cent. This, according to Business Insiders, means that there could be up… Continue reading 5 Secrets of E-Commerce Website Design That Only a Handful of People Know\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Kreative Machinez Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-23T05:27:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-29T12:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2016\/09\/5-Secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"677\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kreative Machinez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kreative Machinez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/\",\"url\":\"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/\",\"name\":\"5 Secrets of E-Commerce Website Design That Only a Handful of People Know - KM\",\"isPartOf\":{\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#website\"},\"datePublished\":\"2016-09-23T05:27:33+00:00\",\"dateModified\":\"2023-05-29T12:40:30+00:00\",\"author\":{\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#website\",\"url\":\"https:\/\/www.kreativemachinez.com\/blog\/\",\"name\":\"Kreative Machinez Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kreativemachinez.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b\",\"name\":\"Kreative Machinez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g\",\"caption\":\"Kreative Machinez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Secrets of E-Commerce Website Design That Only a Handful of People Know - KM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/","og_locale":"en_US","og_type":"article","og_title":"5 Secrets of E-Commerce Website Design That Only a Handful of People Know - KM","og_description":"Ever wondered why few e-commerce websites convert and sell much more than their competitors who are offering almost the similar products? Nope, it\u2019s not sheer luck! \u201cGood marketing strategy\u201d\u2014that\u2019s not ENTIRELY right. Why? The average cart abandonment rate in 2015 was 68 per cent. This, according to Business Insiders, means that there could be up… Continue reading 5 Secrets of E-Commerce Website Design That Only a Handful of People Know","og_url":"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/","og_site_name":"Kreative Machinez Blog","article_published_time":"2016-09-23T05:27:33+00:00","article_modified_time":"2023-05-29T12:40:30+00:00","og_image":[{"width":677,"height":300,"url":"https:\/\/www.kreativemachinez.com\/blog\/wp-content\/uploads\/2016\/09\/5-Secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know.jpg","type":"image\/jpeg"}],"author":"Kreative Machinez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kreative Machinez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/","url":"https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/","name":"5 Secrets of E-Commerce Website Design That Only a Handful of People Know - KM","isPartOf":{"@id":"https:\/\/www.kreativemachinez.com\/blog\/#website"},"datePublished":"2016-09-23T05:27:33+00:00","dateModified":"2023-05-29T12:40:30+00:00","author":{"@id":"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kreativemachinez.com\/blog\/5-secrets-of-e-commerce-website-design-that-only-a-handful-of-people-know\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.kreativemachinez.com\/blog\/#website","url":"https:\/\/www.kreativemachinez.com\/blog\/","name":"Kreative Machinez Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kreativemachinez.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/fd49e27efe262c2a17ce348294f3ca7b","name":"Kreative Machinez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kreativemachinez.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a735bf33e5985afe7021b31af6d2881b?s=96&d=mm&r=g","caption":"Kreative Machinez"}}]}},"_links":{"self":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts\/441"}],"collection":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/comments?post=441"}],"version-history":[{"count":3,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts\/441\/revisions"}],"predecessor-version":[{"id":3871,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/posts\/441\/revisions\/3871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/media\/1762"}],"wp:attachment":[{"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/media?parent=441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/categories?post=441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kreativemachinez.com\/blog\/wp-json\/wp\/v2\/tags?post=441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}