{"id":987,"date":"2018-08-10T13:22:33","date_gmt":"2018-08-10T07:52:33","guid":{"rendered":"https:\/\/www.kreativemachinez.com\/?p=987"},"modified":"2020-01-09T12:37:53","modified_gmt":"2020-01-09T12:37:53","slug":"5-critical-seo-metrics-to-look-at-before-your-website-traffic-drops","status":"publish","type":"post","link":"https:\/\/www.kreativemachinez.com\/blog\/5-critical-seo-metrics-to-look-at-before-your-website-traffic-drops\/","title":{"rendered":"5 Critical SEO Metrics to Look At (Before Your Website Traffic DROPS)"},"content":{"rendered":"

At what position is my website ranking for this particular keyword. This has long been a key metric to measure SEO success. But not anymore!<\/p>\n

In the new age of marketing, the sphere of search engines has undergone big changes over the years. And with Pandas, Penguins and now Rankbrains in effect, there are more than a handful of metrics that should meet your attention in every SEO audit.<\/p>\n

Because let\u2019s admit it, even if your website is ranking higher on SERP and getting good traffic, it might not necessarily be driving you higher conversion. In such case, what good high search impression and traffic does if you\u2019re still failing to make decent revenue?!<\/p>\n

Surprisingly, even with leap-bound progress, there are so many self-claimed top SEO companies in Kolkata<\/strong><\/a>, India, who are reluctant to update their solutions. If, by luck or conscious decision, you\u2019re teaming up with any one of them, you\u2019re doing more harm to your business than good.<\/p>\n

In any case though, whether you\u2019re a DIYer or business owner who wants to see the true picture of where your website really stands SEO-wise, here are 5 critical metrics that you should be looking at before your website sees any critical drop in organic traffic:<\/p>\n

1.Conversion rate<\/h2>\n

This is one of today\u2019s biggest challenges for the traditional SEOs\u2014 decent website traffic but poor conversion.<\/p>\n

If nobody told you yet, at a time where ROI is the most important KPI, CRO (Conversion Rate Optimization) has become an integral part of SEO. Your optimization strategy must have effective measures to guide visitors through a well-mapped sales funnel towards not just lead generation but direct (and immediate) sales.<\/p>\n

Conversion rate = (Total number of sales \/ numbers of unique visitors) * 100
\nCalculate this metric. If it\u2019s low, stop fixating on generating more traffic and start focusing entirely on selling to your already incoming visitors. Take up data-driven landing page optimization techniques.<\/p>\n

2.Bounce rate<\/h2>\n

People are coming to your website BUT aren\u2019t engaging with it. They are leaving, directly from the landing page, without going to other pages on the website. This is another major headache.
\nWith RankBrain update in effect on Google, bounce rate has emerged to be one of the most important SEO metrics. It is, in fact, one of very few metrics that display the true extent of website engagement, or the lack of it.<\/p>\n

Bounce rate = (Total number of one-page visits \/ total number of visits)
\nA higher bounce rate is a point of introspection regarding what kind of contents your webpage contains. And, also, whether or not the website design and layout is user-friendly.<\/p>\n

If you\u2019ve got higher bounce rate, start focusing on refining the contents of landing pages. Add more information, change the copywriting style, make it more engaging and provide clear Call-To-Action (CTA) buttons. Also, check if any change is needed in the design department.<\/p>\n

3.Dwell time<\/h2>\n

The amount of time visitors are spending on your website is another important factor post-RankBrain update on Google.<\/p>\n