Most business owners have been there.
You click that tempting “Boost Post” button. The impressions roll in. But the leads? Nowhere to be seen.
Boosting posts can work—but not the way most people use it. If you’re spending without a strategy, you’re just paying for vanity metrics. And that’s where things fall apart.
Here are a few tips to make the most of your boosted post campaign and not burn your $:
Don’t Boost Just Any Post
Not all content deserves a budget.
If your post doesn’t already get strong organic engagement—likes, shares, comments—boosting won’t fix it. It’ll just show your underperforming post to more people who won’t care.
Instead, pick posts that have already proven they can spark interest. That tells you the message is working, and putting money behind it can widen the ripple.
Also, avoid boosting posts that just talk about you.
Focus on posts that do something for the viewer—solve a problem, tell a story, entertain, educate. Your audience should feel like they got something out of it, even if they never click.
Refine the Audience Beyond “People Who Like Your Page”
That default option Facebook gives you? Lazy. And expensive.
Most small business owners boost to “People who like your Page and their friends.” That’s far too broad.
You’re better off narrowing your targeting: location, interests, age, even behaviors like online shoppers or new homeowners. Facebook offers tools for this; you just have to bother using them.
Also, test smaller segments. Run a $10 boost to two different audiences and see who responds better. Then double down on what works.
Give the Post a Real CTA—Not Just a “Like” Magnet
A lot of boosted posts fizzle because they don’t ask for anything.
Sure, you might not want to sound salesy. But if your post doesn’t lead somewhere—your site, your inbox, your product—it won’t move the needle.
Add a real call to action. “DM us for more info,” “Tap to learn more,” or even “Download the guide here.” If the only interaction is a thumbs-up emoji, that’s not worth $30.
You’re not running an ad to get claps. You’re running it to get conversions, even micro-conversions.
Track Results Outside the Platform
Facebook shows you reach, clicks, and likes. But what happened after the click?
Install the Meta Pixel on your website. That’s non-negotiable. It shows you what boosted-post users actually do on your site. Do they bounce, buy, subscribe? Without this data, you’re flying blind.
Also, set up UTM tags so you can trace traffic in Google Analytics.
If your boost sends traffic but no conversions, it’s time to tweak either the landing page or the audience. Facebook’s dashboard doesn’t tell the full story. Look past it.
Don’t Let It Run on Autopilot
Boosting is not “set it and forget it.”
If you’re not checking your campaign every couple of days, you’re wasting cash. Turn off anything that’s not performing. Double the budget on what’s working. And don’t let a boost run past its relevance—if it’s tied to a time-sensitive offer or news, cap the duration.
Small tweaks (like changing your creative mid-way or adjusting the CTA) can salvage a post before it tanks completely.
Final Thoughts
Boosting isn’t evil. But using it wrong is. Most businesses waste money on boosted posts that were doomed from the start.
At Kreative Machinez, our job is to make sure that doesn't happen to you. We help brands run smarter campaigns that are built to convert, not just collect likes.
If you’re ready to stop bleeding budget and start seeing results, let’s talk. We’re here to make sure every dollar works harder for your business—with support from the best social media marketing company in Kolkata.
