Your last email campaign hit the spam folder.
The Instagram post got buried in the algorithm.
Meanwhile, that quick WhatsApp message to a customer?
I read it in 30 seconds flat. Messages matter most where people hang out.
And in 2025, that's WhatsApp.Forget the old "batch and blast" approach, though. The game has changed. How?
Getting Started
Most WhatsApp marketing guides tell you to just blast messages to everyone. Dead wrong. Start small.
Pick 50 of your best customers. Send them something useful. Like a heads-up about new stock, a quick tip about your product, or maybe early access to a sale.
Watch how they respond. Some will love it, others won't care. Perfect.
Now you know who wants to hear from you.
Making Messages That Don't Suck
Skip the corporate robot talk. Nobody wants another "We hope this message finds you well" in their WhatsApp.
Talk like a real person.
Send a quick video walking through new products. Record a voice note explaining a complex feature. Share a PDF when someone needs detailed specs. Mix it up.
Different folks prefer different formats.
Support That Actually Helps
Email support? 24-hour wait. Phone support? Hold music hell. WhatsApp support? Now we're talking.
Quick question? Quick answer.
Tricky problem? Jump on a voice note.
The customer sends a picture of an issue. Circle the solution right there in the image.
The faster you solve problems, the happier people get.
Groups Done Right
WhatsApp groups aren't just chat rooms. Smart businesses turn them into product training hubs, user communities, and even mini-help centers.
The magic happens when customers start helping each other. Just keep the groups focused.
Nobody wants their phone buzzing with off-topic chatter all day.
The New Broadcast Game
Broadcast channels changed everything in 2024. No more 256-person limit. No more saving phone numbers.
But here's what most people miss: channels work best as VIP rooms, not megaphones.
Share insider updates. Show how products get made. Give channel members first dibs on new stuff. Make it worth their while.
Making Your Messages Stand Out
Look at your WhatsApp right now. Notice how some messages catch your eye while others blur together?
That's message design at work.
Break up long text. Use emojis like visual punctuation, not like a teenager's group chat.
When you send that first message preview, make those words count. You've got one line to hook them.
Here are quick tips that actually work:
- Front-load key info in previews. "New stock: Black Nike Air Max" beats "Hey! Hope you're doing well! Just wanted to let you know."
- Space matters. Drop an extra line between key points instead of cramming everything together.
- Numbered lists work better than bullet points when explaining steps. They're easier to reference later.
- Bold your most important point, but do it only once. Multiple bold texts just create noise.
- End with the next step. "Tap to view sizes" works better than "Check it out!"
- If the message is time-sensitive, put it in [brackets] at the start. Like "[24h left] Last pieces of..."
Final Thoughts
WhatsApp marketing in 2025 needs a human touch, not another automated blast system.
At Kreative Machinez, we help businesses cut through the noise and connect with customers where they spend their time.
Let's talk if you want to make WhatsApp work for your business. Get in touch with us today, and let’s discuss how we can leverage WhatsApp to drive more engagement and sales.
