Category: Blog

How To Integrate Your SEO And Branding Strategies?

Say you Googled something. Now, on the result page, what are the chances that you will click on a URL/website that you recognize vs. a URL/website that you don’t know? Likely, very high! Better brand positioning in context to awareness...


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A Note for Startups to Save Money Without Dumping Marketing Agency

When the pandemic was declared and countries started implementing lockdowns, (big) business loss was inevitable across industries. In that rush, many business owners made some decisions assumingly in interest to stay liquid. One of those decisions was ending the relationship...


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3 Lead Nurturing Hacks That Will Take Your Sales To Sky

Lead generation has its challenges. But once you have acquired an MQL aka Marketing Qualified Lead, turning that into a Sales Qualified Lead (SQL) isn’t as easy as many people assume. If anything, this is more challenging. After all, it’s...


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What Makes Content Worthy of Google-Love?

You have likely searched for “how to create high-quality content” numerous times. After all, that’s what the search engines want you to do: Create high-quality content. But as we mentioned in one of our previous posts, the term “quality” is...


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Here’s The Biggest Problem with Your Site’s SEO in 2020

You understand the basics of search engine optimization very well. You’re aware of structured markups, First Input Delay (FID) and other technical aspects. And you have even implemented all that you know of SEO on your site. But here’s what...


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5 Marcomm Mistakes That Can Cost You Big (PART 3)

In the previous parts, we discussed how creating an insufficient amount of content and having friction in communication between you and your audience can hurt your marcom, resulting in long-term challenges. If you didn’t read it, please go here and...


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