A lot has changed in the SEO landscape. Link building, in particular, has seen a significant transformation. No more is it about getting as many backlinks from third-party sites as possible. If anything, such an approach will do more damage...
In the first of this two-part series, we touched on why video marketing is so important, what types of videos you can create to achieve better ROI, and how you can create videos. If you didn’t read it yet, check...
Did you know adding a video on your landing page can increase its conversion rate by up to 80 percent? In fact, 66 percent of people say they prefer watching a short video to learn about a product or service...
Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 2/3) 7. Personalize your campaigns Personalizing your marketing campaigns will make your audience believe that you know who they are, what their...
Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 1/3) 4. Focus on driving engagement The more you talk to people, the higher the chances they will remember your brand name....
Tomorrow isn’t guaranteed for the majority of the businesses; not at least with what the world witnessed since the outbreak of the pandemic with so many businesses shutting permanently. However, strong brand identity does qualify as a ticket for an...
Read the previous part: 8 Reasons Your SEO Strategy Isn’t Working (Pt 1/2) You didn’t spend on technical SEO SEO is much more than just about content and backlinks. Technical SEO is incredibly important. Steps like fixing duplicate content issues,...
You even hired an SEO company Canada based for consultation. They gave a few tips. You implemented those tips – and still, nothing better happened. Your SEO strategy isn’t working. Your website ranks low on SERP for relevant keywords and organic...
Read part one here: How to Close More B2B Deals Without “Selling”? (Pt 1) Focus on “pain points” and “solutions” “Buy our product” isn’t as effective as it once did. “Let us help you” is the new norm in selling....
