Social media ads are one of your most powerful marketing weapons. This is because you can reach a much wider audience than traditional advertising methods and drive a lot more leads and sales. However, from time to time, even the best campaigns can suffer from missing the mark.
Here are 7 reasons why your last social media ad campaign failed and what you can do to prevent this from happening again:
1) You Focused on the Wrong Social Media Platform
You may have had a great idea for a campaign, but if it wasn't executed properly, it will fail. The most important thing to remember is that you need to choose the right platform for your target audience. So, before you start your social media ad campaign, make sure that you know which platforms your audience uses and what content they're most interested in. This information will help you determine which social media ads are most effective for your business.
2) Your Creative/ Content Wasn't Good Enough
Social media ads are all about visuals. If your ad campaign doesn't have attention-grabbing and interest-peaking images or videos, it will inevitably fail. And this might just be the reason why your last campaign failed. The idea is simple: Understand the psychology of your target audience (aka what they want and prefer) and based on that have your design team create ad creatives.
3) You Weren't Targeting the Right Audience
The first failure is that your ads are not targeted to the right audience. If you're targeting your ads at the wrong people, the campaign ROI will disappoint. This can be very frustrating, especially if you're spending thousands of dollars on ads that no one sees. You need to make sure that your ads target the right people and not just some generic demographic of people who may or may not be interested in what you're selling. You should also do some research on who those people are so that you can create content specifically for them.
4) Ads Are Too Sales-Focused
Ads aren't just about selling products; they should also focus on getting people talking about them and building a community around them. This will help with conversions later on down the line when they want to buy something from your store or service. So, always running sales-focused ads on social media in specific might not be the best idea. Instead, the goal can be more engagement, lead capture, brand building/engagement, or even website traffic. If done strategically, your non-salesy ad campaigns can bring you long-term returns.
5) Your Value Proposition is Bad
The most important thing to remember when you're designing your social media ad campaign is to create a clear value proposition for your audience. The value proposition is the main reason why people would follow your brand and engage with your ad. If you're not clear about what your business does, and what it can do for customers, it's going to be difficult to sell your products or services. That's because if you don't know how to define what makes your business unique, it will be hard for prospects to see why they would want to work with you instead of another company.
6) There's A Lack of Consistency in Messaging
If you're sending out a bunch of messages that are all very different from one another, then prospects are going to have a hard time figuring out what you're trying to say. It's no secret that people often avoid buying online if they feel like there isn't enough consistency in the messages, they get from companies trying to sell them something. If prospective customers can't easily tell what kind of message is coming from a company, then they won't buy from them either.
7) You Didn't Have A Strong Call to Action
Ads don't work if they don't have a clear call to action. Without one, people are likely to ignore your ad and continue scrolling through their newsfeed. This is why it's important to include a strong call to action in your ads. The objective of social media ad campaign should be to get the user to take action that will lead them closer to their goal.
8) Ads Were Poorly Timed And Placed
Timing is everything when it comes down to attracting customers and leads through social media ads. Your ad needs to be placed at the right time in order for it to be seen by your target audience - which means you need data from analytics tools so that you know when those users are online and how often they're viewing relevant content on their feeds. If your ad isn't placed at the right time, it could end up getting buried under other posts in the feed and never even seen by anyone.
9) Poor Community Management
A key step to any social media ad campaign is setting up a community manager. This person will be responsible for all things related to the campaign, including monitoring it, responding to questions and comments, and keeping the community up-to-date on the campaign's progress. If you're going to be running a successful social media ad campaign, you need to make sure your team is doing everything they can to keep everyone engaged with your content. If your last ad campaign didn't involve active community management, it's not surprising that it failed to yield the desired ROI.
10) Not Using Data to Optimize Ads
One of the most important factors in social media advertising is the ability to track results and measure how effective your ad campaign is at attracting new customers or selling more products. You can do this by using a tool like Facebook's Audience Insights or Google Analytics. By using data from these tools, you can see what types of content get shared most on your page and which pages are getting more engagement than others. This will help you focus your efforts on what works best for your business - so that you don't waste time promoting things that aren't working as well as hoped.
There are a few possible reasons why your last social media ad campaign didn't work well. Now if you need help with ads, consider contacting experts. An experienced social media marketing agency in Kolkata can help you end-to-end, right from conceptualizing and planning an ad campaign to execution and optimization.
So, get in touch with an agency. If you need help with other aspects of digital marketing as well, make sure to hire an agency that offers 360 solutions. So, instead of hiring an SEO company in Canada and a social media marketing company in Sydney, find a boutique agency that can take care of all your needs at one stop.