As social media continues to evolve, so do the marketing strategies that are being developed to grow your business. However, it's challenging to keep track of the changes and stay on top of the latest trends without some help.
So, what can you expect in the next 5 years? Here are the social media trends that marketers need to keep in mind in 2022:
Growing popularity of short-form vertical videos
Video marketing is a powerful way to share your message with the right audience, but there are many different types and forms of videos.
Savvy marketers have been using vertical video to connect with their audience for a few years now.
2022 will be no different, believe every top social media marketing agency in Kolkata. In fact, short-form vertical videos will become more prevalent this year.
Short-form vertical videos boast higher efficiency in terms of time and resource management; it is so much easier to create and consume.
LinkedIn influencers going big
LinkedIn recently announced the launch of its influencer program. Influencers can get their own branded page and content channel on LinkedIn, where they can share updates, promote new articles, and drive traffic to their website. The platform has already partnered with several influencers.
Influencers on LinkedIn will get even bigger in 2022. And they will play a greater role for brands in the influencer marketing world, especially for the B2B brands.
The great rise of the creator economy
Creators are the new influencers, and the brands that want to capitalize on this trend will need to shift their strategy to embrace creators. For every affluent influencer, there are a hundred creators who don't have nearly as many subscribers but have just as much engagement.
The creator economy is growing because it provides a direct line to consumers, opportunities for brands and businesses to collaborate with creators they can trust, and easy access to tools that make running an online business easy.
Creators are using social media platforms to grow their following and promote products - where they share their knowledge, expertise and tips to help people around the world live a better life. Creators are becoming entrepreneurs.
Final Words
The future of social media is incredibly exciting, and it’s likely that it will continue to make a significant impact on how we as marketers operate.
2022 will almost certainly bring some interesting changes - and some attractive new opportunities. By staying ahead of the curve, you can effectively tap on these opportunities to unlock better returns for your business.
If you help with social media marketing, connect with the experts at a top agency offering digital marketing services Canada.
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