Out of content ideas?
Build a strong presence on LinkedIn, unlock high organic growth, and take your business to the next level.
Here are 20 types of content brands can post on LinkedIn:
Industry Insights and News
Stay ahead of the game by sharing the latest updates and breaking news relevant to your industry. Demonstrate your expertise by adding your own insights and opinions to the mix.
Inspiring quotes and Motivational Posts
Share inspiring and motivational content that resonates with your audience. Uplifting posts can help to build a strong connection with your followers and foster a positive community.
Company Culture Showcase
Highlighting your company's values and personality lets followers get to know you better. A behind-the-scenes look at work life can attract top talent and foster a sense of community among employees.
Thought leadership Posts
Share your expertise and insights on important topics related to your industry. Establish yourself as a thought leader and build credibility with your audience.
Product DemonstrationsGive followers an inside look at your products and how they work. Demonstrating their value and utility can increase interest and drive sales.
Research and data-driven posts
Share research and data that support your perspective on important topics related to your industry. Data-driven posts can help you establish credibility and position yourself as an authority in your field.
Encourage your followers to share their experiences and stories with your brand. User-generated content can help you better understand your audience and provide valuable insights into their needs and interests.
Success stories from customers
Highlight the positive impact your products and services have had on your customers. Testimonials are powerful marketing tools and help to build credibility and establish trust.
Employee achievements and milestones
Celebrate and recognize your team members' achievements and milestones. Showcasing employee successes humanizes your brand and fosters a positive company culture.
Employee spotlight interviews
Get to know your team members and their unique experiences and skills. Showcasing employees humanizes your brand and helps followers feel more connected to your company.
Collaborations with other brands and influencers
Partner with other brands and influencers to reach a wider audience and build relationships. Collaborations can help you expand your reach and increase brand exposure.
Engaging memes and jokes related to your industry
Add a touch of humor to your content with fun and engaging memes and jokes. Lighthearted posts can help to break up the monotony of serious content and keep your followers engaged.
Expert round-up articles
Gather insights and perspectives from multiple experts in your industry to provide a well-rounded look at important topics. This type of content demonstrates your commitment to staying on top of industry trends.
Visualize data and information in a way that's easy to understand and remember. Infographics are engaging, shareable, and can help to communicate complex information in a simple, concise way.
Q&A sessions with industry experts
Connect with industry leaders and subject matter experts to answer questions and provide valuable insights to your followers. Q&A sessions can help you build relationships and expand your network.
Interactive polls and quizzes
Engage your audience with fun and interactive content. Polls and quizzes can provide valuable insights into your followers' opinions and preferences, helping you to better understand your target market.
Give followers a glimpse into your day-to-day operations and behind-the-scenes work. This type of content humanizes your brand and helps to build a strong connection with your audience.
Share step-by-step guides and tutorials to help your followers learn new skills or techniques. This type of content demonstrates your expertise and provides value to your audience.
Trending topic discussions
Join the conversation on trending topics related to your industry. Stay up-to-date on the latest developments and share your opinions and insights with your followers.
Company events and trade shows
Share updates and highlights from company events and trade shows. Keep your followers informed about important events and developments within your company.