smo companies in kolkata
Kreative Machinez
3rd February 2023

Build A Strong Brand On LinkedIn: Here are 20 Content Ideas

Out of content ideas?

Build a strong presence on LinkedIn, unlock high organic growth, and take your business to the next level.

Here are 20 types of content brands can post on LinkedIn:

Industry Insights and News

Stay ahead of the game by sharing the latest updates and breaking news relevant to your industry. Demonstrate your expertise by adding your own insights and opinions to the mix.

Inspiring quotes and Motivational Posts

Share inspiring and motivational content that resonates with your audience. Uplifting posts can help to build a strong connection with your followers and foster a positive community.

Company Culture Showcase

Highlighting your company's values and personality lets followers get to know you better. A behind-the-scenes look at work life can attract top talent and foster a sense of community among employees.

Thought leadership Posts

Share your expertise and insights on important topics related to your industry. Establish yourself as a thought leader and build credibility with your audience.

Product Demonstrations

Give followers an inside look at your products and how they work. Demonstrating their value and utility can increase interest and drive sales.

Research and data-driven posts

Share research and data that support your perspective on important topics related to your industry. Data-driven posts can help you establish credibility and position yourself as an authority in your field.

User-generated content

Encourage your followers to share their experiences and stories with your brand. User-generated content can help you better understand your audience and provide valuable insights into their needs and interests.

Success stories from customers

Highlight the positive impact your products and services have had on your customers. Testimonials are powerful marketing tools and help to build credibility and establish trust.

Employee achievements and milestones

Celebrate and recognize your team members' achievements and milestones. Showcasing employee successes humanizes your brand and fosters a positive company culture.

Employee spotlight interviews

Get to know your team members and their unique experiences and skills. Showcasing employees humanizes your brand and helps followers feel more connected to your company.

Collaborations with other brands and influencers

Partner with other brands and influencers to reach a wider audience and build relationships. Collaborations can help you expand your reach and increase brand exposure.

Engaging memes and jokes related to your industry

Add a touch of humor to your content with fun and engaging memes and jokes. Lighthearted posts can help to break up the monotony of serious content and keep your followers engaged.

Expert round-up articles

Gather insights and perspectives from multiple experts in your industry to provide a well-rounded look at important topics. This type of content demonstrates your commitment to staying on top of industry trends.


Visualize data and information in a way that's easy to understand and remember. Infographics are engaging, shareable, and can help to communicate complex information in a simple, concise way.

Q&A sessions with industry experts

Connect with industry leaders and subject matter experts to answer questions and provide valuable insights to your followers. Q&A sessions can help you build relationships and expand your network.

Interactive polls and quizzes

Engage your audience with fun and interactive content. Polls and quizzes can provide valuable insights into your followers' opinions and preferences, helping you to better understand your target market.


Give followers a glimpse into your day-to-day operations and behind-the-scenes work. This type of content humanizes your brand and helps to build a strong connection with your audience.

How-to tutorials

Share step-by-step guides and tutorials to help your followers learn new skills or techniques. This type of content demonstrates your expertise and provides value to your audience.

Trending topic discussions

Join the conversation on trending topics related to your industry. Stay up-to-date on the latest developments and share your opinions and insights with your followers.

Company events and trade shows

Share updates and highlights from company events and trade shows. Keep your followers informed about important events and developments within your company.

Need help?

If you need help growing your brand on LinkedIn, get in touch with any of the best SMO companies in Kolkata. Leverage professional SMO services in Kolkata.

Work with experts to create better content on LinkedIn that reaches more people, drives more engagement, and gains you more followers.

Map Direction: Digital Marketing Company in Kolkata

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