You know the basics of e-commerce SEO…
Optimize the meta tags, improve URLs, push unique product descriptions, and so on.
But when you’re looking to increase sales, just these basics won’t check the box for you. You need to adopt a more strategic SEO approach that’s revenue-driven.
Here are five ecommerce SEO 2021 tips to drive more revenue:
Focus on purchase-intent keywords
One, keywords are still important.
Two, just putting your seed word in a tool and getting a list of phrases doesn’t quality as “keywords research”. There’s much more to this whole process. And when it comes to ecommerce, you need to be more strategic and thoughtful.
Start focusing on purchase-intent keywords aka keywords that are more likely to drive your sales.
Optimize your webpages with these specific purchase-intent keywords.
Prioritize “money page”
Ecommerce websites usually have hundreds of webpages. These webpages don’t bring equal returns, do they? Some are more valuable than others; some bring you more revenue than others. These are your money pages.
Your SEO strategy, at least at the initial stage, should be focused primarily on these money pages. You should strengthen these pages further with more relevant keywords, contents and backlinks.
It would drive you more revenue, upon which you can drive more sales through upsells and cross-sells.
Pass the link juice to key pages
Once you have identified your money pages, as well as other important pages, a part of optimizing them would be getting backlinks. And this includes both internal and external backlinks.
Link them with each other (wherever it’s relevant) within your website. Ensure the link juice is flowing from high-traffic URLs to other important URLs that don’t get as much traction.
At the same time, get these pages more external backlinks from high domain authority websites.
Attend URLs that rank on 2nd, 3rd, 4th pages
Because they are relatively easier to rank on the first page of search engine vs. those that aren’t even in the top 100.
So, go to your Google Analytics or Google Search Console (or whichever analytic tool you use) and see which pages on your site are ranking on the second, third and fourth SERPs.
Create a list of URLs and re-optimize them. Foremost, focus on their meta title and meta tags to drive higher CTR.
If you need help with this, consider getting help from a digital marketing company in Kolkata.
Level-up the technical game
Technical SEO doesn’t get as much attention as it should. Make sure you’re not making that mistake.
There are several technical SEO implementations you should do on your ecommerce website, including fixing duplicate content, identifying keyword cannibalization errors, executing schema, fixing broken links, and so much more.
Little improvements in this department can result in boost your ranking on SERP significantly. This is especially true in ecommerce where competition is so rough and neck-to-neck. Even small improvements matter a lot.
Of course, technical SEO isn’t simple. Find one of the top digital marketing agencies Australia or in India or the US that has a strong technical SEO team and get their help.
When you’re looking to drive more revenue – when that’s your primary goal – you need to take a slightly different approach for ecommerce SEO in 2021.
The above mentioned are a few tips that can help you boost your sales.
Try them and see things change for good in the coming weeks.
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