local SEO
Kreative Machinez
12th December 2022

Get Serious About Local SEO in 2023: 29 Tips to Follow

Local SEO isn’t easy. It requires early-phase implementation and then regular efforts in further tracking, managing, and optimizing the website.

But if done right, it can unlock your business exponential growth opportunities, bringing not just top-funnel awareness but also direct sales.

So, get serious about local SEO in 2023. Follow these 30 tips to get started:

  1. Start by claiming and verifying your business on Google My Business.
  2. Make sure that all of your business information, including your address, phone number, and business hours, is up-to-date and consistent across all online platforms.
  3. Use keywords in your business description and throughout your website that are relevant to your business and location.
  4. Encourage customers to leave reviews of your business on Google and other online platforms. Positive reviews can improve your local search ranking and increase the trustworthiness of your business.
  5. Create a local landing page on your website that includes detailed information about your business, including your address, phone number, and business hours.
  6. Optimize your website for mobile devices. More and more people are using their smartphones to search for local businesses, so it's important to make sure your website is mobile-friendly.
  7. Use local keywords in your page titles and meta descriptions. This will help search engines understand the location of your business and improve your local search ranking.
  8. Create a blog on your website and regularly publish content that is relevant to your business and location. This can help improve your local search ranking and attract more customers to your business.
  9. Consider creating a Google Maps listing for your business. This will make it easier for customers to find your business and can improve your local search ranking.
  10. Encourage customers to check in to your business on social media platforms, such as Facebook and Foursquare. This can help improve your local search ranking and increase the visibility of your business.
  11. Use local keywords in the alt text of your images. This can help search engines understand the location of your business and improve your local search ranking.
  12. Claim and optimize your business listings on local directories and online platforms, such as Yelp, Yellow Pages, and Bing Places.
  13. Use structured data on your website to provide search engines with more information about your business, such as your business hours and contact information.
  14. Create a Google AdWords campaign targeting local keywords and locations. This can help improve your local search ranking and increase the visibility of your business.
  15. Create a local email marketing campaign to promote your business and attract new customers.
  16. Use local keywords in the URL of your website and individual pages.
  17. Create a Google My Business post with updated information about your business, such as new products or services, special offers, or events.
  18. Use long-tail keywords that include your location in your website content and meta tags.
  19. Make sure your website loads quickly. Slow loading times can negatively impact your local search ranking.
  20. Consider creating a YouTube channel for your business and publishing videos that showcase your products or services, as well as the local area.
  21. Include your business name, address, and phone number on all of your marketing materials, such as business cards and signage.
  22. Encourage customers to share their experiences with your business on social media platforms. This can help improve your local search ranking and attract more customers to your business.
  23. Collaborate with other local businesses and organizations to cross-promote each other and improve your local search visibility.
  24. Use the Google My Business messaging feature to communicate with customers and answer their questions promptly.
  25. Optimize your website for voice search. More and more people are using voice assistants to search for local businesses, so it's important to make sure your website is optimized for voice search.
  26. Create a local event on your Google My Business listing to promote special events, such as workshops, sales, or community gatherings.
  27. Use local keywords in the file names of your images.
  28. Consider creating a local discount or coupon to attract new customers and improve your local search ranking.
  29. Monitor and respond to customer reviews of your business on online platforms. This can help improve your local search ranking and increase the trustworthiness of your business.

Need Help?

Get help in creating and implementing a local SEO strategy from experts. Get in touch with a local SEO agency in Kolkata that has a defined track record of helping businesses grow. Talk to them, document a proper strategy based on your needs, and champion local SEO for more website discovery and faster business growth.

Map Direction: Best Digital Marketing Company in Kolkata

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