While comparatively smaller in user base than Instagram and Facebook, Twitter remains one of the most relevant (and culture-defining) social media platforms.
And it's a must-be-on channel for every B2B and B2C brand.
Unfortunately, unlike other platforms, growing on Twitter is equally challenging, if not more.
This is why many businesses, in addition to working with an SEO company in Canada, USA, or India, also work with social media specialists to grow on Twitter.
If you're not up to hiring a social media marketing agency in Kolkata and are planning to go the DIY route, here are 15 Twitter marketing tips you need to follow:
Use hashtags
Hashtags are used to categorize tweets and make them easier for people to find in search. They're also a great way to drive engagement with your followers - if someone sees your tweet in their feed and likes what they see, they might click on it just to see more. Include relevant hashtags in each post so that your content gets discovered by other users who are also interested in that topic.
Follow relevant influencers
If you're trying to build awareness for your brand, it's important to follow influencers who have followers similar to yours. By following these influencers, you'll have the opportunity to sneak into their strategy, learn what they are doing on Twitter to grow, what type of content they are sharing, and how they are engaging their audience. Such insights can be a game-changer for your Twitter game.
Engage with influencers and other brands
The best way to grow your brand on Twitter is by engaging with other users who are interested in what you have to offer. Look for influencers who are using the same hashtags as you so that they can become part of your community and help spread your brand message further. You can also start conversations with other brands or businesses that have similar products or services to yours.
Post regularly and consistently
Posting regularly will help you keep up with trends and engage with new audiences each time you post something new on Twitter. If you're an active user, people will want to be friends with or follow you because they know that they'll see new content from your account frequently - even if it's just links or photos from other sites or blogs!
Don't overdo it
With the above point made, this is worth mentioning. A good rule of thumb is to tweet no more than two times per day (and even less if possible). The more often you post, the less likely people are going to see each one of your tweets. Also, try to avoid tweeting at the same time every day since this can get annoying for those who follow you on Twitter.
Be human
People want to interact with real people, not brands. When you're interacting with your followers, make sure that you're being genuine. Don't just tweet about product updates or sales; instead, talk about things that matter to you and the people who follow you. Your followers will appreciate this approach because it makes them feel like they're part of a community.
Respond to comments
This is a great way to show potential customers that you care about what they have to say. You may not be able to respond to everything, but if you see something interesting or helpful, make sure you are quick on the draw with a response.
Use images in tweets
The best way to make your tweets stand out is by using images in them. The more interesting your image is, the more likely people will click on it and read what you have written inside it! This will also increase your followers as well as improve engagement rates for all of your tweets!
Share videos on Twitter
Video marketing is one of the most effective ways to get your message across on social media, and Twitter is no exception. If you've got a short video that explains your product or service, or even just shows how it works, tweet it out. As long as it's relevant and useful, people will watch it and engage with it. And if they like what they see, they might share it with their followers too!
Write tweets that contain value and information
If you want people to follow you on Twitter, then you need to provide them with value. This means that you should be tweeting about topics that are relevant to your audience and industry. It also means that the tweets should be informative, entertaining, or educational in some way. If you tweet about sports scores or celebrity gossip, then this may not attract many clicks from your followers because it doesn't provide value for them.
Optimize your profile
Make sure your profile is up-to-date with relevant information that can help people find and follow you on Twitter. Make sure all of your images are appropriate for the platform (smaller than 1MB) and use high-resolution images when possible. Include a link to your website or blog in the description section of your profile so people can easily learn more about what you do.
Write threads
A thread is a series of tweets that all relate to one subject. It's a great way to collect all the information on a single topic in one place, making it easier for people to find what they're looking for. For example, if you're launching a new product and want to share information about it, write a thread about what makes it different from the competition and why people should buy it.
Be consistent with messaging
If you want to be taken seriously on any social media platform, then you need to be consistent in the message you're delivering. Don't change up what you say daily or weekly because it will confuse people and make them wonder if they can trust what you're posting.
Try to get verified
Getting verified on Twitter means that a blue checkmark will appear next to your username when someone clicks on it in search results or on someone's profile page. The blue checkmark indicates that the account is authentic and official - which can help build trust between you and your customers.
Hire a social media marketing agency
Social media marketing agencies have resources and expertise that allow them to create engaging content for social media platforms like Twitter - whether it's videos, graphics or text posts. Taking help from these experts can amplify your Twitter growth, bringing you not just more followers but also building a distinct brand presence. So, hire a good social media marketing agency in Kolkata and work with them to dominate Twitter.
Takeaway
The sheer popularity of the platform makes Twitter a must-have marketing channel for every business. But, that doesn't mean it will be easy. If you follow the suggestions above, you should begin to see greater engagement, follower growth, and other benefits of your Twitter marketing plan.
Audio Version: Click Here
