If you're targeting a younger audience base, Snapchat is a key platform.
The photo and video sharing app boasts 332 million daily active users, which explains why every top digital marketing company in India prioritizes this platform a top.
But here's a problem: While as important as it is, Snapchat marketing is far from easy.
To help you get started on the right track, here are 10 Snapchat marketing tips:
- Create unique content
If you want to stand out from the crowd and make your Snapchat marketing more effective, create unique content that is not available anywhere else. You may want to take a look at Snapchat’s ads or their Discover channel for inspiration.
Create original, compelling content that users will want to share and comment on. This can be as simple as a selfie or drawing your logo, or as complex as creating an infographic with data from your business. By creating content that speaks to your audience, you’ll get more engagement and exposure for your brand.
- Experiment with different types of content
Use the Snapchat filter inspired by other social media platforms. For example, use Instagram filters on Snapchat or create a Snapchat story that mimics the look and feel of Pinterest. These types of experiments can help you see what resonates with your audience and find new opportunities for growth.
Similarly, Snapchat allows users to view videos in Snapchat stories, but it's also possible to create long-form stories that play as part of the main feed. Experiment with both types of stories to see which one works best for your brand.
- Document the BTS
Snapchat is a great platform for brands to showcase their products, but it’s also a great platform for brands to show off their employees, as well. Showing behind the scenes of your brand through Snapchat can go a long way in building trust with your audience. You can even use this opportunity to offer sneak peeks into what’s happening in your office or factory floor.
This is one of the important elements of Snapchat marketing. You can’t expect people to follow you on Snapchat if they don’t know what you have going on behind the scenes.
- Reach out to influencers
Another great way to get people on board with your Snapchat stories is by reaching out to influencers in your industry and asking them if they would be interested in being part of your story. This will help you target a specific audience for your story and also get their attention, which is key for any social media marketing strategy.
In general, there are two broad ways to work with influencers on Snapchat. Sponsored posts are more popular, wherein the influencer promotes your brand or product on their profile. Profile takeover is another option where the influencer will takeover your profile and engage with the audience in a more raw form.
- Invest in paid ads
The best way to build a brand on Snapchat is to invest in paid advertising. Paid ads are more effective than organic posts, which is why they can be the difference between your business being around or not. It’s also much easier to measure results with paid ads than organic posts, so you know exactly what’s working and what isn’t. Paid ads on Snapchat also help you expand your reach by targeting specific audiences. If you want to reach men over 35 in the U.S., then you can target that audience with a specific ad campaign that has an age-appropriate tone and shows relevant content to them.
- Do Q/A regularly
It’s important to engage with your followers, especially on Snapchat. By doing Q/A sessions, you can get their feedback and use that to improve your content.
There are a lot of questions that you can ask your followers. This is one of the best ways to engage your followers and get them more involved in the conversation. Similarly, you can answer their questions, provide them with insights, and even give them relevant advice.
- Hold contests for engagement
The best way to get people engaging with your content is by holding contests. You can throw a contest for followers that answer specific questions about your brand, for example. Or you could hold one for those who send in the most creative Snapchat stories or memes (and maybe even give them some prizes). Contest participation will help increase engagement on your social media channels, and it'll also show that you care about your community as well as their engagement with your brand.
- Promote your Snapcode on different channels
Cross-channel promotion can be a great way to boost your Snapchat reach. So, spread your Snapcode across all social platforms you reach. Prompt people to follow you on Snapchat for exclusive content.
- Post more content
The best way to get more engagement from your snaps is by posting more content. The more content you post, the better chance you have of getting views and engagements. So think about what type of snaps work well for you based on what kind of content you want to share. You could post a video or photo with captions and text, or maybe just one long video where people can swipe through pages of content. Whatever works best for you!
Remember, Snapchat users expect to see a good amount of content from their favorite brands and businesses. This means that you need to post more than just one or two snaps per day. In the same context, make sure your content is informative, funny, or inspirational - something that will make people want to keep coming back for more!
- Get help from experts
You can't do it all yourself. You need to hire the right people to help you with your Snapchat marketing. This is not just about posting content, you also need to make sure that the content is tagged along with the right visual elements; design plays just as critical of a role.
Besides, be it identifying your target audience, creating a calendar, connecting with influencers, or running paid ads - it's a good idea to get help from experts who can guide you in the right direction. So, reach out to a good agency or consultant that offers SMO services in India. Discuss your Snapchat ambitions and let them navigate you.
These are some of the key tips to help you get started with Snapchat marketing. Of course, not everything will go right and you won't amass a large following in a few months. The key is to be very consistent in posting high-value and entertaining content. If done right, you can drive big business value from Snapchat.