Digital marketing costs money… But then it doesn’t have to burn your bank account. This is especially important for the startups and SMEs who do not necessarily have a lot to spare in the first place.
There are ways how you can tap on organic or low-cost opportunities to unlock greater ROI.
If done right, you can even get a much higher return compared to your competitors who are spending right-and-left on digital marketing.
Here are five tips to give your digital marketing strategy a facelift in 2021 with little budget:
Optimize Your Marketing Funnel
Let’s be honest: Your marketing funnel isn’t perfect. There’s still a lot of room to improve.
Roll-up your sleeves and optimize your marketing funnel.
Depending on what you’re selling, your industry, and your target audience, bring improvements to your funnel. Leverage on data to fix the loopholes and make the customers’ journey more efficient with more and faster conversion.
Of course, this is easier said than done. So, you can consider getting help from the best digital marketing agency and tapping on their CRO specialists.
Revamp The Existing Content
Instead of creating new content for your website, which eats the resources, why not optimize and improve the existing content?
So, do a thorough content auditing on your website.
For the starters, focus on important and high-performing content; content that’s doing well already. Improve their quality and SEO-friendliness. There are many SEO tools out there that can make you content repurposing and optimization recommendations.
Add new breadth and breath to your existing content and drive more value out of it.
Focus on ‘Money Keywords’
There are a few keywords that are more important than the others. They bring you more traffic and revenue; they are your ‘money keywords’.
The idea here is to focus more on these ‘money keywords’. This will significantly boost your ROI.
Increase Customer LTV
So many business owners overlook customer retention. Don’t be one of them!
Customer retention is five times cheaper than new acquisition. So, have a thorough customer retention strategy that’s built to increase the customer lifetime value.
Aim at getting the most value out of your every customer through add-ons, multiple tiers, and other tactics.
Partner With The Right Individuals And Organizations
One of the most effective ways to increase your visibility and boost your reach is to team up with relevant parties.
So, do be open to partner with influencers. In fact, don’t shy away from partnering or working along with your competitors. Maybe you can do a podcast together; maybe you can create a whitepaper.
Contrary to the popular belief, this is a highly cost-effective measure in comparison to other traditional or “popular” digital marketing tactics.
Work in a model where both you and your partner are benefitting equally.
Take Your First Step
These are five simple tips to give your digital marketing strategy a facelift in 2021 with little budget.
Take your first step.
Remember, a good digital marketing strategy that brings you high ROI doesn’t have to be expensive.
If you need help, get in touch with a digital marketing company Australia, or in the USA or India. Have experts by your side to assist you throughout.