Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 2/3) 7. Personalize your campaigns Personalizing your marketing campaigns will make your audience believe that you know who they are, what their...
Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 1/3) 4. Focus on driving engagement The more you talk to people, the higher the chances they will remember your brand name....
Launching a website can be exciting. After all, your business finally has a digital presence (or maybe the website itself is a business). In any case, it’s just the start of a long battle ahead; a battle to attract more...
Digital marketing costs money… But then it doesn’t have to burn your bank account. This is especially important for the startups and SMEs who do not necessarily have a lot to spare in the first place. There are ways how...
In the previous post of this 3-part series, we discussed how business owners – the e-commerce businesses – must fix their high cart abandonment rate. Cart abandoners are the low-hanging fruits that can be easily re-engaged and converted on the...
Yes, your business is hit hard due to the ongoing health and economic crisis. But then it is what it is… You now have to pick up the pieces and navigate through the challenges, towards revival and growth. It’s not...
Extraordinary times call in for extraordinary measures. While you’ve always been told to stick to your editorial calendar, it’s time now to take a pass on that. Amid COVID-19 pandemic, your target audience doesn’t necessarily want to read “Why Austria...
Understand this in a simple example… Say you have a website and it has two different versions. One for desktop and another one for mobile. (www.YourWebsiteName.com + m.YourWebsiteName.com) Your mobile-version site has fewer information vs. the desktop version. Because you...
It’s a commendable position that Pinterest has successfully achieved in last few years or so, and SEO professionals had every reason to zero on the features offered by this social networking platform to boost up online business revenues. A robust...
