5) Generate High-Quality Backlinks
Backlinks remain one of the topmost search ranking factors. So, it's essential you have a clearly defined link-building strategy. You want to get high-quality backlinks, aka backlinks from relevant, high-authority websites. (Of course, link building is easier said than done. For help, you can reach out to any of the top SEO companies in Sydney and work with experts.)
6) Link Internal Pages With Each Other
Internal link building is another important aspect of SEO. You want all the internal pages linked to each other in a relevant hierarchy. This helps bots crawl your site easily and spread the link juice across the website. It also aids visitors in navigating your site, which positively impacts your search ranking.
7) Create A Content Calendar
A content calendar is a good way to keep track of when your posts are scheduled to go live. It also helps you stay organized and on top of things, which will help you avoid the dreaded last-minute panic when you realize that tomorrow is the day your post goes live.
8) Focus On Relevant Topics
When there are so many things to write and focus on, it's easy to deviate from what matters the most. But then that's the most important part if you want to rank higher on SERP and have people stick on site and with your brand. So, the key here is to focus on topics that aren't just relevant to your audience but also meaningful for your larger business goals.
9) Refresh Old Content Regularly
You should be regularly updating your content and making sure it's relevant to your audience. If you're not, then you're missing out on opportunities to attract more visitors. This is especially true if you already have a decent size content repository. Go through them, identify optimization opportunities, improve their value and push them fresh in the front.
10) Write In-Depth Content
If you're going to write about something, make sure it's well-researched and in-depth. Readers will be more likely to trust you if they know that the information is accurate and comes from a reputable source (like an expert within your industry). If you're writing about a niche topic like marketing, don't just say "this is the best way to market your business," instead explain why it works and how other businesses have used similar strategies successfully. If you need help in creating high-quality content, connect with the best digital marketing company in India.
11) Distribute Content On Other Platforms
Content distribution is a critical part of an effective content marketing strategy. When planning your content calendar, make sure you're also clear on the channels where the content will be distributed. The idea behind distribution is to leverage other high-value platforms to increase your organic reach.