Did you know adding a video on your landing page can increase its conversion rate by up to 80 percent? In fact, 66 percent of people say they prefer watching a short video to learn about a product or service...
Read part 1 of this two-part post: How to Find Content Ideas That Help Your Site’s Ranking? (Part 1/2) SERP (and Competitive) Analysis Once you have the keywords with you, time now to do SERP and competitive analysis. Simply search...
Digital marketing dos are always discussed. From a digital marketing company in Kolkata to that expert in San Diego, they all discuss the things you should do to improve your digital marketing outcome. What gets overlooked is the don’ts. And it’s a...
In the previous post of this 3-part series, we covered how business owners can smartly price their products to boost online sales. We also discussed the need to update marketing copies based on the requirements and challenges of the now....
In the previous post of this 3-part series, we discussed how the people you’re attracting might not exactly be fitting to your buyer’s persona. This is actually a big problem people face in lead generation. You can hire the best...
Ask a good digital marketing company and they would tell you Google ad isn’t as easy as so many online articles/videos make it to be. It’s much more than just about bidding for long-tail keywords, getting the paid traffic, and driving...
Look beyond the cheap thrill of TikTok vs. YouTube, the question is valid. After all, with over 1.5 billion downloads, TikTok boasts 800 million active users worldwide. It is the sixth-largest social network. In India, on average, TikTok is on...
Your customers don’t have a lot of money to spend. So, it’s natural that your sales would take a hit. However, that said, recession doesn’t have to be so tasking for your business. You can turn this economic downturn into...
One might say the golden days of social media marketing is over when you would post one thing and it would get massive exposure. Today, the market has gotten more saturated and the number of competitors has tremendously increased. This...
