9 Tips to Beat Instagram Algorithm in 2022 (& 2023) [Pt 2/2]
Read part 1: 9 Tips to Beat Instagram Algorithm in 2022 (& 2023) [Pt 1/2]
6) Encourage people to save your post
There’s a reason why the biggest influencers and brands now encourage audiences to save their posts.
When you save a post, it signals the algorithm that you like/prefer content from that particular account. So, not only does that post end up getting a huge organic boost, but you also start seeing more content from that account.
This is exactly what you want in your case.
So, encourage your audience to ‘save’ your post. You can do this through visual cues or by asking them directly to do that.
7) Use hashtags thoughtfully
Hashtags don’t drive as much traction on Instagram as they once did. But that doesn’t mean they are dead or that you should completely ignore them.
Include hashtags in each of your posts sparingly and thoughtfully. Make sure these hashtags are highly targeted and relevant to your content. Anywhere between eight and 10 hashtags is an ideal number; you can use more or less, of course, based on your niche or topic.
8) Engage with every comment
Social media marketing is now more about “social” than ever. Meaning, it isn’t just about one-way communication. Instead, two-way communication is more favored now across all channels.
So, gaining followers isn’t an end-all goal for brands on Instagram. They must consistently engage with these followers; aka, they must socialize with other people on the platform.
One way to do this is to respond to every comment on your posts. Moreover, you should leave comments on others’ posts as well.
More engagement will positively affect your organic metrics on Instagram.
9) Network in DMs
Direct Message is one of the most untapped opportunities for businesses on Instagram. The majority of the brands don’t respond to messages on Instagram; they don’t reach out to other people via DMs. Are you one of them?
For starters, respond to all relevant DMs you get on Instagram.
Second, start sending messages to relevant people in your niche/industry. This message could be anything, right from talking about their latest posts to seeking partnership opportunities.
The right message, to the right person/brand, sent at the right time, can be a complete game-changer for your Instagram growth.
These are some of the updated tips that will help you beat the Instagram algorithm and dominate the platform.
Now, of course, executing these tips is easier said than done. This is where hiring a digital marketing company and tapping on their expertise can be crucial. Professional SMO services India can not only help you gain more followers and drive conversions but can also help you move faster.
So, get in touch with a digital marketing company, talk to their social media specialists and work together to grow on Instagram faster.