Tag: digital marketing company

A Beginner’s Guide to Link Building

A lot has changed in the SEO landscape. Link building, in particular, has seen a significant transformation. No more is it about getting as many backlinks from third-party sites as possible. If anything, such an approach will do more damage...


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A Beginner’s Guide to Video Marketing (Part 1/2)

Did you know adding a video on your landing page can increase its conversion rate by up to 80 percent? In fact, 66 percent of people say they prefer watching a short video to learn about a product or service...


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8 Tips to Use Videos to Improve Your SEO (PART 1/2)

SEO is much more than just about written content. With the dynamics of the game changed now, videos have come to play a critical role in SEO. And as video consumption is expected to continue growing, this format of content...


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4 Tips to Optimize Your Digital Marketing Budget

Budget optimization is one of the key priorities of top digital marketing companies London, Kolkata, or anywhere in the world. There’s a good reason why! Ensuring your digital marketing spending is going in the right direction unlocks you better opportunities...


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How To Integrate Your SEO And Branding Strategies?

Say you Googled something. Now, on the result page, what are the chances that you will click on a URL/website that you recognize vs. a URL/website that you don’t know? Likely, very high! Better brand positioning in context to awareness...


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