Scenario 1: You just launched a new website and you want to drive more traffic to it.
Scenario 2: It’s been a minute since you launched a website and it’s still not getting any traffic.
The point is that you have a clean slate at present. You want traffic to your website. How to get started?
In this three-part guide, we will discuss how you can scale your zero-traffic website to attract more visitors and achieve whatever secondary goals you’re after.
Setting the Expectations Right
Before jumping to the “how” part, let’s realign the expectations to reality.
Yes, there have been websites that gained millions of visitors in just a matter of a few days and weeks. However, these examples are far-fetched and there are plenty of external factors that influenced their results.
In general, it takes time to drive traffic to a website. You need to be consistent in your efforts and proactive in experimenting with different things. The process is simple: plan, execute, track and optimize. This is an ongoing cycle.
So, when you’re starting, don’t set unrealistic expectations; especially when you’re not relying on a digital marketing company in UK and their expertise.
Tips to Get More Visitors to a Low-Traffic Website
1) Ensure the Website Loads Fast
The key factor that can affect your website’s search engine ranking is its speed. Google wants to ensure that the website is quick and easy to load. If a user has a hard time loading your site, most of them will leave without looking at it.
2) Create High-Quality Content
The next thing you need to do is create quality content for your website. This will help you build trust with your audience and make them feel like they are getting value from the information they are reading. The more valuable content you have on your site, the more likely people are going to stay and read more of it. High-quality content is the most fundamental part to drive website traffic.
3) Optimize Your Website With Relevant Keywords
You should use relevant keywords when optimizing your website so that search engines like Google will rank you higher on their results pages when someone searches for them. You should include these keywords in headers, meta tags, and anywhere on pages where it makes sense. If you need help with keyword research, get help from a reputed SEO agency Canada.
4) Include Attractive Visuals
There are many ways to make your website visually appealing. A good example is the use of images, which are easy to include and can be used to draw attention to your website. You can also use animated GIFs, which are a great way to hook attention and influence key SEO metrics like bounce rate and time spent on the page.