Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 2/3) 7. Personalize your campaigns Personalizing your marketing campaigns will make your audience believe that you know who they are, what their...
Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 1/3) 4. Focus on driving engagement The more you talk to people, the higher the chances they will remember your brand name....
Yes, a business needs revenue to grow and sustain. So, companies generally prioritize sales atop. But, at times, that can be a mistake. Focusing too much on sales can be counter-intuitive. Especially today when competition is high and consumer behavior...
Budget optimization is one of the key priorities of top digital marketing companies London, Kolkata, or anywhere in the world. There’s a good reason why! Ensuring your digital marketing spending is going in the right direction unlocks you better opportunities...
There are countless guides on how to find content ideas. But here’s a thing: There’s a big difference between just finding content ideas AND finding content ideas that help your site rank higher on SERP. Sure, for instance, a casual...
Did you hear about Google’s SMITH algorithm? It’s a new model that helps the search bots understand entire documents. The SEO community is also waiting for the roll-out of Google’s much-talked-about new page experience signals. It is expected to happen in May...
Converting website traffic into business revenue is not easy. It has its challenges. And this is why some businesses choose to hire digital marketing company in Kolkata and tap on the expertise of their conversion specialists. In the previous part of...
You have likely searched for “how to create high-quality content” numerous times. After all, that’s what the search engines want you to do: Create high-quality content. But as we mentioned in one of our previous posts, the term “quality” is...
Look beyond the cheap thrill of TikTok vs. YouTube, the question is valid. After all, with over 1.5 billion downloads, TikTok boasts 800 million active users worldwide. It is the sixth-largest social network. In India, on average, TikTok is on...
