12) Identify Key Social Platforms for Your Niche
It can be difficult to know where to post your content. You need to determine which platforms are most relevant to your niche. For example, if you’re a fashion blogger, you’ll want to focus on Instagram and Pinterest. Also, make sure that each platform has a strong following of people who are interested in what you have to say.
13) Create Social Media Calendar
A social media calendar is a great way to keep track of when you should be posting content on each platform. You should also include reminders for hashtags or keywords that will help with SEO. This will help with getting more traction from search engines, as well as within the platform.
14) Post More Content
This year and beyond, quantity matters just as much as quality; just ask the top digital marketing companies in UK. So, if you're already posting on social media, look at its frequency. Identify if it's sufficient and then make efforts to increase that frequency. Post more content, of different types, across all important platforms.
15) Engage With Influencers in Your Niche
Influencers are a great way to reach a large audience and funnel down attention to your website. They have built a strong rapport with their followers and can share your content with them, which can result in high engagement rates. The best way to reach out to influencers is by engaging with them on social media. You can do this by following them, commenting on their posts, or even replying to their comments. Social media is a great way to build up a relationship with them,
16) Interact With Your Audience
Respond to comments and questions from your audience as often as possible. If someone asks a question in the comments section, answer it! If someone shares a great article on Facebook, comment on that article and thank them for sharing it. If someone shares a self-achievement post on LinkedIn, send them a congratulatory message! Responding to content from the community is one of the best ways to improve trust between you and your audience.
17) Leverage Analytics to Optimize
One of the best ways to know what is working for your business is through analytics. You’ll learn a lot about your audience and what they like by looking at the data. Analytics are great at helping you identify specific trends and topics that are the most effective at gaining followers to your account and driving traffic to your site, so you can focus on those instead of wasting time on items that aren't yielding the ROI you need.
18) Use Visual Content (Video, Infographics)
Visual content is important because it helps capture people’s attention in a more effective way. It also helps ensure that they can retain information better than text-based content. Visual content has shown to increase conversion rates by more than double when compared with text-only media. When it comes to social media, you don't want to focus alone on text-based content. Explore visual avenues as well. Videos are very effective on all top platforms in gaining you more reach and engagement.
These are some of the direct and indirect ways how you can gain a strong digital presence and drive more traffic to your website. Whether it’s SEO, content marketing, or social media marketing if planned and executed well, they can unlock many direct and indirect opportunities to generate more organic traffic for your website. All said, however, implementing these tips is easier said than done. So, in case you need help in execution or simply want faster results, consider connecting with a digital marketing company in Kolkata and get their experts to help you.