If you didn’t already, read part 1 of this two-part blog post here: How to Improve Core Web Vitals? (8 Tips that Work) [Pt 1/2]
Serve fonts the right way
Preloading fonts is a well-known technique to speed up page loading. The idea behind this is that when your website calls for a file that it needs to load, loading that file takes precedence and stops the rest of the code from rendering. This can add milliseconds to your page loading time, but if you can get around it by preloading your fonts, then you’ve got yourself a nice little speed boost!
Preloading fonts is a relatively simple process, and it can improve the loading speed of web pages by seconds, by getting the page content on-screen sooner.
As a side note, while preloading is a great way to boost performance, the best thing you can do is to use a font that doesn't need to be preloaded at all. This will save you time and money. There are plenty of web fonts available that have very low file sizes, so you won't have to worry about loading them.
Taking care of the site’s mobile compatibility
One of the most effective ways to improve your website’s search performance is by making sure that it’s mobile-friendly. This not only helps you to rank better in mobile search results, but it can also help you to convert users who are searching on their smartphones.
One of the first things you need to do is check that your website is properly optimized for mobile devices. This involves checking your pages for issues such as content not fitting the screen and text being too small.
Google Search Console’s Mobile Usability report can help with this. In addition, using Google’s Mobile-Friendly Test tool is a great way of spot-checking individual key page templates.
You can test your home page and any product/category landing pages that may be important for mobile users.
A website that’s adequately optimized for mobile devices will have better core web vital standings.
Redesign the whole website
Your website isn’t perfect. It might not be designed and developed keeping in mind the best UX and SEO aspects. This is especially true if it has been more than a few years since it was made.
So, after your site auditing and analysis, if you find there are many gaps to it, instead of trying to fix them, it’s better to reinvent the wheel.
Based on the CMS you’re using, you can pick better themes, page builders, and plugins. Or, you can hire web developers and designers who can create a new website from the ground up. This time, when creating your website, keep in mind the distinct requirements of core web vitals.
Onboard the right experts
Contrary to what it may look like, SEO isn’t a DIY thing. Core web vitals, specifically, require expertise. Nobody knows exactly how these metrics work or to what extent they will impact one’s website. So, even when you follow all the tips, your core web vitals may not be sufficient. And even if they are, your website may still fail to rank higher on SERP and drive the desired organic result.
Be sure to check their expertise and experience. Look at their recent work; especially how they navigated their clients after the page experience update roll-out. Do talk to them and ask questions. Try to find out more about their strategies and practices on improving core web vitals.
The right experts by your side can help you achieve all your SEO goals and then some more.
In this two-part blog post, we covered some of the tips to improve your core web vitals.
Remember, the game of SEO has changed drastically in 2021. If you want to keep up in 2022 and beyond, start playing by the new rules. And this begins by aggressively improving your core web vitals.
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