Category: Digital Marketing Company in India

A Beginner’s Guide to Link Building

A lot has changed in the SEO landscape. Link building, in particular, has seen a significant transformation. No more is it about getting as many backlinks from third-party sites as possible. If anything, such an approach will do more damage...


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A Beginner’s Guide to Video Marketing (Part 2/2)

In the first of this two-part series, we touched on why video marketing is so important, what types of videos you can create to achieve better ROI, and how you can create videos. If you didn’t read it yet, check...


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A Beginner’s Guide to Video Marketing (Part 1/2)

Did you know adding a video on your landing page can increase its conversion rate by up to 80 percent? In fact, 66 percent of people say they prefer watching a short video to learn about a product or service...


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9 (Simple) Steps To Build a Strong Brand Identity (Pt 3/3)

Read the previous part of this three-part blog: 9 (Simple) Steps to Build a Strong Brand Identity (Pt 2/3) 7. Personalize your campaigns Personalizing your marketing campaigns will make your audience believe that you know who they are, what their...


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9 (Simple) Steps To Build a Strong Brand Identity (Pt 1/3)

Tomorrow isn’t guaranteed for the majority of the businesses; not at least with what the world witnessed since the outbreak of the pandemic with so many businesses shutting permanently. However, strong brand identity does qualify as a ticket for an...


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8 Reasons Your SEO Strategy Isn’t Working (Pt 2/2)

Read the previous part: 8 Reasons Your SEO Strategy Isn’t Working (Pt 1/2) You didn’t spend on technical SEO SEO is much more than just about content and backlinks. Technical SEO is incredibly important. Steps like fixing duplicate content issues,...


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How to Close More B2B Deals Without “Selling”? (Pt 1/2)

Yes, a business needs revenue to grow and sustain. So, companies generally prioritize sales atop. But, at times, that can be a mistake. Focusing too much on sales can be counter-intuitive. Especially today when competition is high and consumer behavior...


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